The Brand Trust Challenge
A presentation by Joe Cohen at INTEGRATE 2016
About Joe CohenJoe Cohen is Senior Vice President of Communications for KIND Healthy Snacks, maker of delicious and wholesome snacks. As a member of KIND’s leadership team, Joe is responsible for overseeing the company’s communications strategy and managing its in-house team. Prior to joining KIND, Joe served as a senior vice president of consumer marketing at MWW, one of the top five global independent public relations firms. During his 15 year tenure with the agency, Cohen lead many of the company’s food/restaurant, health wellness and consumer lifestyle clients. This included such accounts as Sara Lee/Hillshire Brands, Frito-Lay/Tostitos, Zumba Fitness, Gold’s Gym International, 1-800-FLOWERS.COM and The Palm Restaurant Group.
Joe also currently serves as National Chair of the Public Relations Society of America (PRSA), the largest member association for the public relations profession with more than 22,000 members across 110 chapters. He has received numerous industry honors and awards including the PRWeek “40 Under 40” (2013), “PR Team Leader of the Year” at the PR News PR People Awards (2010) and recognition by PRWeek on its list of Ten Rising Stars (2006). Prior to MWW, Cohen served as an on-air jock at WRDS-FM (Power 102) in Syracuse, NY.
He holds a bachelor’s degree from the S.I. Newhouse School of Public Communications at Syracuse University.