Build Bridges to Improve Your Customers’ Social Experience
A presentation by Whitney Drake at INTEGRATE 2016
About Whitney Drake
As a manager of social strategy and care at General Motors, Whitney E. Drake oversees strategy and customer interaction across the social space.
Previous to joining General Motors Whitney lead the digital efforts for Weber Shandwick’s Detroit office. Her extensive public relations experience and diverse roles in digital communications enabled her to launch distinctive, engaging campaigns for her clients, including the re-launch of General Motors’ FastLane blog and Pure Michigan’s award-winning Instagram account.
Her relationship with GM began by implementing Chevrolet’s social media strategy and then went on to manage the social integration of all of the automaker’s brands.
Whitney recently completed a Master’s degree in integrated marketing communications at West Virginia University and earned her Bachelor of Arts degree in communications from Michigan State University.