How to Build a Killer Content Marketing Strategy
A presentation by Amanda Todorovich at INTEGRATE West Virginia
About Amanda Todorovich
Amanda Todorovich (@amandatodo) is the director of content marketing at Cleveland Clinic and the Content Marketing Institute’s 2016 Content Marketer of Year. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials ( health.clevelandclinic.org). Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity News, one of the fastest growing online publishers in the healthcare and life sciences industry. With nearly 20 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces.