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Karen Smith

The Tourism Marketing Game-How to Inspire Action in a World of #Content?

A presentation by Karen Smith at INTEGRATE West Virginia 

INTEGRATE West Virginia - Karen Smith from IMCWVU

About Karen Smith

Karen Smith
Karen Smith manages  Highwire Marketing Consultants, LLC, a consulting firm specializing in hotel/resort marketing, need time sales, international and domestic tourism, and online promotions via direct and third party channels.  She has extensive knowledge creating leisure promotions, hotel contracting, website copy, and is a Trip Advisor master.  With over 25 years in the hotel industry she has worked for convention hotels, golf resorts, beach/boutique resorts, city and airport properties, resort and hotel pre-opening and renovation knowledge.  She has appeared on the Travel Channel’s  “Hotel Impossible” with Anthony Melchiorri as a guest expert.  She is the former Director of Wholesale Partnerships for LXR Luxury Resorts where she represented the El Conquistador Resort & Golden Door Spa, Las Casitas Village & Golden Door Spa, El San Juan Resort & Casino, Condado Plaza Hotel & Casino and the Rose Hall Resort & Country Club.  Her responsibilities included volume contracting, developing domestic and international net tour operator rates with the resorts’ revenue teams and the creation of tactical programs for need periods to improve revenue per available room (revpar.) 

Prior to LXR Luxury Resorts, Karen was the Director of Leisure Sales with Wyndham Resorts, Caribbean Division for 6 years.  There she worked to improve domestic and international tour operator relations with the Wyndham Caribbean resorts.  She also specialized in airline crew contracting, golf sales and marketing, leisure groups, online promotions, and agent seminars.  She has held numerous Director of Sales and Marketing and Director of Group Sales positions and has been instrumental in the sales, marketing, and promotions of her hotels.  

A graduate of Florida State University with a BS in Hospitality Administration. The namesake of Highwire Marketing comes from Karen’s experience in the Florida State University’s  Flying High Circus where Karen spent 5 years performing as an aerial artist while attending college.