Kristi Hansen Onkka
IMC Transformation in the Era of Virtual Reality
A presentation by Kristi Hansen Onkka at INTEGRATE West Virginia
About Kristi Hansen Onkka
Kristi Hansen Onkka is a healthcare marketing consultant, educator and speaker. Kristi has developed comprehensive and thought-provoking workshops and seminars for her biotechnology clients. Always a forward-thinker, these presentations have inspired discussion around the new potential for audience engagement in Social Media, Virtual and Augmented Reality, Mobile Marketing, Big Data/Predictalytics, Immersive 3D and Autonomous Driving Cars. In addition to her entrepreneurial endeavors, she is currently an adjunct instructor at West Virginia University in the Reed College of Media in the Integrated Marketing Communication master degree program where she is developing a course entitled IMC-693A Augmented and Virtual Reality in IMC. She has also taught IMC-641 Social Media and Marketing.
In October 2016, she launched healthiAR.com. healthiAR is a passion project developed to connect VR/AR/MR developers with the healthcare community. It features examples of virtual reality, augmented reality, and mixed reality applications in patient empathy, clinical utility, treatment, education and training.
She is an educator and early adopter of several emerging platforms: first as part of the Google GLASS explorer program and then as part of the Oculus Rift Developer program. She was a guest speaker, leading a session called “The Next Marketing Edge: Virtual Reality” at Integrate 2016, an integrated marketing communications conference held annually at West Virginia University. She is also featured in the book, The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything by Robert Scoble and Shel Israel.
Formerly, she was the Senior Vice-President, Director of Media and Engagement for precisioneffect, a full-service marketing and advertising agency. During her 19 years of agency tenure, she has helped companies launch products and programs focused in the medical device, diagnostic and specialty pharmaceutical space. Her arsenal of successful campaigns range from hyper-targeted online media buys to full content marketing and social experiments.
Kristi Hansen holds a M.S. in Integrated Marketing Communications from West Virginia
University and a B.S. in Graphic Design from Woodbury University.