Make 90 Seconds Last a Month: The Story Behind Adweek’s #1 Super Bowl Ad
A presentation by Steve Radick at INTEGRATE West Virginia
About Steve Radick
Steve is VP, Director of Public Relations and Content Integration at Brunner in Pittsburgh, one of the top independent advertising agencies in the U.S. He is also the current President of the Pittsburgh chapter of the Public Relations Society of America (PRSA). He is an industry-recognized consultant, blogger, speaker, and strategist specializing in the integration of PR and social media tactics into business strategies.
At Brunner, he’s responsible for creating and implementing integrated marketing strategies for clients including 84 Lumber, Huffy, Owens Corning, and Compact Power Equipment Rental. Most recently, he led the public relations efforts for AdWeek’s #1 Super Bowl commercial – 84 Lumber’s Super Bowl commercial, “The Journey Begins.”
He joined Brunner in 2014 after leading the PR team at Cramer-Krasselt in Chicago where he supported a variety of clients including Cedar Fair Amusement Parks, Maui Jim, Porsche, Vitamix, and Heinz. He also spent nine years at management consulting firm Booz Allen Hamilton , where he created and led their social media and digital strategy practice.
He has authored the Social Media Strategery blog for the last seven years and his writing has appeared in publications like GovLoop, PR Week, PRDaily, and Entrepreneur Magazine , books like THINK Public Relations and Global Content Marketing and has spoken at events sponsored by the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), UBM TechWeb and many others.
Originally from Pittsburgh, PA, he grew up a die-hard Steelers, Penguins, and Pirates fan and graduated from Bethany College with a B.A. in Communication. He’s the proud father of three daughters and possesses a keen knowledge of all of the Disney princesses.