Becoming a Social-First University: How WVU Went From Forgotten to Followed on Social Media
A presentation by Tony Dobies at INTEGRATE West Virginia
As the Social Media Director at West Virginia University, Tony Dobies has positioned the University as a leader in higher education when it comes to new and social media platforms. He is a vocal advocate across the higher education community and has spoken at numerous national conferences on the importance of social and digital media in marketing and communications.
At WVU, Tony leads the social media conversation on campus. He leads a team that sets the University’s social media-specific goals and strategies and helps to use social media effectively through various campus-wide campaigns and initiatives. In 2015, Tony was named a “30 under 30 Rising PR Star” by PR News. In 2016, Tony was also part of a team that won PRSA’s “Best in West Virginia” award for the best overall PR campaign in the state in addition to significant recognition for WVU’s innovative use of Snapchat and short, social video campaigns.
Prior to his social media work at WVU, Dobies spent time as a senior writer and social media strategist at WVU and was an award-winning sports writer for newspapers like The Pittsburgh Tribune-Review and The Daily Athenaeum. He graduated from WVU in 2009 with a Bachelor of Science in journalism.