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Kelly Dovey


IMC 636 Capstone Project

Completion Date – Fall 2016

Client – Underground Printing 

Residence – Morgantown, WV

Previous Degrees – BA, Corporate Communications, Lycoming College (I also have a MS, Sport Management, West Virginia University)

Misc. Facts – I started the IMC Program after immediately receiving my Master’s degree in Sport Management from West Virginia University in May of 2014 and finished the program in December of 2016.

I currently work in the Trademark Licensing office at West Virginia University. Our office is tasked with the responsibility of protecting the reputation and goodwill of West Virginia University by controlling the appearance of its name and indicia in the marketplace, as well as, promoting the University by keeping its name in the public eye. My responsibilities include managing the WVU brand internally on products and apparel, as well as, assisting with national and local marketing campaigns to promote WVU licensed product.  

When I am not at work, I coach a U12 Girl’s travel team for Mountaineer United Soccer Club and in my free time I enjoy fishing, hiking and spending time with friends and family.

Capstone Experience – Capstone is an incredibly rigorous and time consuming course that tests your skills, knowledge and creativity. There were times where I questioned my abilities and sanity because I felt that capstone had completely consumed my life. But I must say that as difficult as the course was, it was equally as rewarding. Once I had completed my final proposal and put it in the mail, the biggest weight was lifted off my shoulders and I was finally able to recognize what an accomplishment it was.   For future capstoners, I have a few pieces of advice. The first is to stay organized and try not to get behind. The course is very fast paced and once you are behind it is difficult to catch up. Next, I would suggest taking time off from capstone even if it is just for a few hours each week. The project is daunting and can make you go crazy if it’s all you think about. Taking some time off by doing what makes you happy could also boost your creativity. Lastly, make sure you tap into all the resources you are offered. Don’t be afraid to reach out to your professor or classmates for help and advice. Their perspective might provide you with the added insight you were looking for.   Good luck future capstoners! Just remember the challenge is worth the reward!

Executive Summary


IMC Plan Highlights