Skip to main content
Facebook Twitter YouTube


Stephen Hardesty


IMC 636 Capstone Project

Completion Date – Fall 2016

Client – Greenbrier Valley Brewing Company

Residence – Parkersburg, WV

Previous Degrees – Multidisciplinary Studies (Advertising, Business, and Communications) West Virginia University

Capstone Experience – Overall my capstone experience was very overwhelming. There is a ton of work to be done, and it is very important to stay organized. Everything you will learn through the entire program will prepare you for this course. Although it is overwhelming it can be done, and will be very rewarding once you finally do finish. I can't stress enough on picking a company/organization that you are interested in. By the end of the course you will likely hate whichever company you end up choosing, but it made the overall project easier for me considering I chose a company I am a fan of.

Executive Summary


IMC Plan Highlights