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Kristin Cullen

IMC 636 Capstone Project

Completion Date – Spring 2017

Client - Pittsburgh Aviation Animal Rescue Team (PAART)

Residence – Pittsburgh, PA

Undergraduate Degree – I majored in History and minored in Spanish at Miami University in Oxford, Ohio

Misc. Facts –  The IMC program has help me expand my resume beyond event planning.  My current position is within the Marketing & Communications department and I am able to apply many of the things I learned in the program to my job.  It is satisfying knowing that I made the right decision to pursue my masters in IMC.  

Capstone Experience - Managing the project and a full time job was challenge.  I planned out my week to tackle items that were smaller on weekday nights and larger items on the weekend.  Don't forget to give yourself a break every so often! I appreciated the input of my fellow students and also was in constant communication with my professor. Looking back, it was hard work, but definitely worth it!  

Executive Summary

KC swot

IMC Plan Highlights

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