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Stephanie Petersen

IMC 636 Capstone Project

Completion Date – Spring 2017

Client - Doylestown Health's Heart & Vascular Services

Residence – Sellersville, Pennsylvania (suburbs of Philadelphia)  

Undergraduate Degree – Bachelor of Arts in Communications with a concentration in Advertising from Penn State University; minors in Business and Political Science  

Misc. Facts – During the 5 years I pursued this degree I bought a house, planned a wedding and got married, had two children and changed jobs twice. Life is busy and it never seems like the ideal time to pursue an advanced degree, but it is so worth the time and energy you put in! I was promoted to marketing manager immediately following my graduation from this program. This degree was an integral part of that achievement. 

Capstone Experience –The capstone experience was a true challenge. The course required late nights of reading and research, weekends spent chained to my computer rather than enjoying the nice weather and family time, and tons of help from family and friends. I can truly say, without the support of many family members I would not have been able to succeed in this course. This program requires 8 weeks of serious commitment, and when it is over, I felt an immense sense of accomplishment.  For those preparing to enter this course, I have a few words of advice: 1) Be prepared to say “no” to many commitments over the next 8 weeks. While you may miss some fun events, in the long run, it's worth it. If you can devote your time to this course, you will take away from it valuable knowledge and an awesome final campaign. 2) Back-up your files! Inevitably, you will have computer issues. Make sure you have your files saved in multiple locations. 3) If you have children, ask friends and family for help with childcare and activities. Most will be happy to help you in this homestretch of your degree. 4) Don’t wait until the last minute to get started. Many pieces of the campaign compound upon each other. For your own sanity and for the sake of your final project, find time each week to work on pieces of the campaign to keep momentum. The hardest part is getting started. Once you do, you’ll find that the ideas flow naturally. Good luck to all preparing for this final capstone experience!

Executive Summary

SP Exec

IMC Plan Highlights