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Duane E. Dub

Teaches IMC 611 - Marketing Research and Analysis
and IMC 636 - Campaigns (Selected-Client Case)

Instructor Bio
With a long career in management, leadership and strategic marketing applications, direct marketing, database, advertising and public relations, Duane Dub brings deep knowledge and expertise to every business challenge and teaching opportunity.

A former global senior marketing manager in integrated marketing communications (IMC) at IBM, Dub became an instructor at both West Virginia University and Eastern Michigan University teaching a variety graduate and undergraduate IMC and marketing courses.

While at IBM, Dub developed and deployed global IMC programs for a variety of industries: banking, insurance, chemicals and petroleum, electronics, and energy and utilities. Prior to that he helped launch an emerging business opportunity unit focused on wireless broadband, and sensors and actuators, which became the foundation for IBM’s corporate Smarter Planet initiative.

Dub managed the North American direct marketing efforts for the Year 2000 project, and demand generation activities to the small and medium businesses. His campaign and management efforts won recognition and numerous awards both from IBM and the industry. He was also the North American integrated marketing communications (IMC) lead for both the personal computing division, and sectors and industries.

Pre-IBM, he directly managed agency support to clients such as Proctor & Gamble, Chrysler, Volkswagen, Mead Johnson Pharmaceuticals and Citizens Bank Corp. He also served in various advertising and marketing positions for Tatham, Laird & Kudner Advertising, The Detroit Free Press, Lexitel Corporation, Wolf Detroit Marketing Group and R. L Polk & Company.

Dub received both his Bachelor of Arts and Master of Arts degrees in advertising and public relations from Michigan State University, and also earned the APR (Accredited in Public Relations) designation from the Public Relations Society of America. An avid golfer, he is also a certified professional coach and lives in Bloomfield, Michigan, with his wife Diane.

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