Adrienne King, Ed.D.
Teaches IMC 693 - Higher Education Marketing
Dr. Adrienne King (dr_adking) has dedicated her career to promoting public higher education and seeking private support to increase accessibility for all students. King joined the University of Toledo as associate vice president of marketing and communications in January 2019.
King previously served as vice president of university advancement for Murray State University, where she had led the branding, marketing and communication, alumni relations and development teams, as well as the Town & Gown Partnership Program.
Under her leadership, the university completed a comprehensive marketing plan to increase the academic perception of the institution and strategically changed the academic profile of incoming students, grew private support by an average of 47 percent, and tripled the size of the university’s alumni association.
Prior to Murray State, King held similar leadership positions for several higher education institutions as the director of marketing and communications for Idaho State University, director of relations and communications for West Virginia University Institute of Technology, and director of marketing for University of Charleston. Her marketing teams have won more than 20 different awards from organizations such as PRSA and CASE for their work on recruitment initiatives, crisis communications, social media campaigns and fundraising/crowdfunding projects.
King has a doctorate degree in educational leadership in higher education administration and a master’s degree in integrated marketing communications from West Virginia University, and bachelor’s degrees in graphic design and advertising and public relations from Marietta College.
She also is a graduate of the 2018 Leadership America program, a national executive leadership program designed for senior-level women who represent the broadest spectrum of professional, cultural, geographic and ethnic diversity.