Teaches IMC 612 - Audience Insight
Julie Link is the director of research and consumer insights at Scripps Networks Interactive (SNI), headquartered in Knoxville, Tennessee. SNI’s portfolio includes HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel. At SNI, Link designs, analyzes and presents “voice of the viewer” projects on brand health, audience segmentation, program development and new business development.
Beginning her career in the media hotbed of New York City, Link rose from sales assistant to research analyst in just two years. Seeking a greater challenge, Link accepted a position in SNI’s research department as a media research analyst in 2001. After focusing on building and growing the DIY Network brand, Link established the consumer insights initiative at SNI in 2009. She began working on projects to understand the meaning of home in the lives of HGTV’s viewers. As a right-brained researcher, the insight Link uncovers informs and inspires network decision-makers in advertising, sales, marketing, programming and business development.
In May 2015, Link earned a Master of Science in integrated marketing
communications at West Virginia University to augment her undergraduate
degree in telecommunications from Indiana University. Link was a fellow
in the International Radio and Television Society Summer Fellowship
Program and earned Women in Cable Telecommunication’s Rising Star Award.
She is currently serving a double-term on the board of directors for
the Home Improvement Research Institute, as well as serving as a mentor
in a corporate mentoring program.
Past Student Feedback
- Prof. Link's personalized feedback on my writing assignments was top notch, probably the best I've received in the program (and this was class #8 for me). She made me feel like she really read my work, and she made helpful suggestions of how I could improve my writing and broaden my thinking. She related to me as a whole person (grad student, professional, mom, marketer, etc.) which I really appreciated. Absolutely loved Prof. Link.
- The standout factor from this course was the instructor – my favorite thus far from the program. Prof. Link drew on her real world experiences and also gave helpful guidance on how completing assignments would best prepare us for the capstone course down the road. I also really appreciated that she created an opportunity for live engagement. She was authentic and conversational with her discussion responses. I felt like she was truly invested in our success and wanted to see us get the most out of the course.
- Excellent! Prof. Link was very active on the DB. She provided real–life examples from her professional experience, good feedback, and asked thought–provoking questions.