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Keith Quesenberry

 Teaches IMC 619 - Emerging Media & the Market

Instructor Bio
Keith A. Quesenberry, assistant professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University and West Virginia University. Before joining academia, he spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies.

His social media campaigns have received industry recognition, including a Public Relations Society of America (PRSA) Bronze Anvil and an OMMA Award. Now he is a contributing author for Harvard Business Review, Entrepreneur, Social Media Today and Social Media Examiner. He is also a published scholar, with his research being featured in the Journal of Marketing Theory and Practice, International Journal of Integrated Marketing and Communication, Advertising Age Research Reports and at the American Marketing Association (AMA) annual conference. He has been quoted in publications such as the Harvard Business Review, New York Times, Entrepreneur, Time, Huffington Post, The New Yorker, International Business Times, MSNBC, Daily Mail, Fox Business, and Forbes. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” with Roman & Littlefield publishers.

Quesenberry holds a Master of Science in integrated marketing communication from West Virginia University, a C.P.S. in advertising copy writing from the Portfolio Center, and a Bachelor of Arts in advertising and journalism from Temple University. Quesenberry’s professional affiliations include the American Marketing Association (AMA) and the American Academy of Advertising (AAA). He has also served on the executive committee of the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC).


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Publications

Quesenberry, K. A. (October, 2015). Social Media Strategy: Marketing and Advertising in the Consumer Revolution. Rowman & Littlefield Publishers, Lanham, MD.

Quesenberry, K. A. (March, 2017). Account Planning in the Social Media Revolution Chapter in Readings in Account Planning. 2nd Ed. Edited by Weichselbaum, The Copyworkshop, Chicago, IL.

Quesenberry, K. A. (September, 2016). Consumer Information Overload Shift to Consumer-Centric Advertising Chapter in The New Advertising: Branding, Content and Consumer Relationships in the Data-Driven Social Media Era. Edited by Brown and Jones, Praeger/ABC-CLIO Publishers, Santa Barbara CA.

Quesenberry, K. A. (January, 2013). Briefcase: Yuengling Brings Lord Chesterfield Back to Life. Chapter Case Study. Creative Strategy in Advertising. 11th Ed by Drewniany & Jewler, Cengage Learning, Boston, MA.

Quesenberry, K. A. (2016). The Times Are Changing. Is It Time to Change Your Major? Journal Of Advertising Education, 20(1/2), 97-101. 

Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2015). Current Trends in Communication Graduate Degrees: Survey of Communications, Advertising, PR, and IMC Graduate Programs. Journalism And Mass Communication Educator, 70(4), 407-427.

Quesenberry, K. A., Coolsen, M. K. (2014) What Makes A Super Bowl Ad Super for Word-of-Mouth Buzz?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings. Journal of Marketing Theory and Practice, 22(4), 437-454.

Quesenberry, K. A., Saewitz, D., Kantrowitz, S. (2014). Blogging In The Classroom: Using WordPress Blogs With Buddy Press Plugin As A Learning Tool. Journal of Advertising Education, 18(2). 

Quesenberry, K. A., Coolsen, M. K. (2013) How To Integrate Social Media Into Your Marketing Strategy: Best Practices For Social Media Management. Advertising Age Research Report. 

Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2012). IMC and The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners. International Journal of Integrated Marketing Communications, 4(2), 60-72.