Teaches IMC 636 - IMC Campaigns (Provided-Client Case)
Lynne Leger held leadership positions with Borders Books & Music, David’s Bridal and Lane Bryant as well as key strategic and executive roles with EMI Music Product Distribution & Marketing and DMI Media Strategy. Leger achieved success as a senior leader in the music industry during a period of seismic shifts in consumer behavior that drove the reinvention of operating models and organizations. As a result, she has a finely honed ability to identify strategies with the vision and skill to transform organizations and dominate their competitive space.
Leger’s dynamic background mastering Operations, Marketing Strategies, Consumer Insights and Business Development has provided her with a holistic view of the consumer experience enabling her to deliver highly effective engagement strategies across multiple channels.
Leger is credited with building a $60M new division for Borders Books and a $23M division for David’s Bridal. During her time with EMI, she developed a revolutionary new digital delivery program for the US Lottery organization.
Currently, Leger holds the Vice President Donated Retail with Goodwill Columbus, Ohio, while pursuing her passion for teaching.
Leger holds an MBA from California State University
and a BA from Concordia University where she studied Human Resource Administration.
Past Student Feedback
- Prof. Leger provided thoughtful feedback and asked great questions.
- She emailed back frequently, and she was really great about giving us our grades and feedback quickly.
- Professor Leger was incredibly responsive on our discussion board over the course of the semester. She challenged each of us to think through various aspects of our Capstone project. She praised good work and encouraged us to provide potential solutions to our classmates' various campaign–based challenges. Professor Leger's feedback was always relevant and her comments were so useful that they ultimately helped me strengthen key components of my project.