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Lynne Leger

Teaches IMC 636 - IMC Campaigns (Provided-Client Case)

Instructor Bio
Lynne Leger held leadership positions with Borders Books & Music, David’s Bridal and Lane Bryant as well as key strategic and executive roles with EMI Music Product Distribution & Marketing and DMI Media Strategy. Leger achieved success as a senior leader in the music industry during a period of seismic shifts in consumer behavior that drove the reinvention of operating models and organizations. As a result, she has a finely honed ability to identify strategies with the vision and skill to transform organizations and dominate their competitive space.
 

Leger’s dynamic background mastering Operations, Marketing Strategies, Consumer Insights and Business Development has provided her with a holistic view of the consumer experience enabling her to deliver highly effective engagement strategies across multiple channels. 

Leger is credited with building a $60M new division for Borders Books and a $23M division for David’s Bridal. During her time with EMI, she developed a revolutionary new digital delivery program for the US Lottery organization.

Currently, Leger holds the Vice President Donated Retail with Goodwill Columbus, Ohio, while pursuing her passion for teaching.

Leger holds an MBA from California State University and a BA from Concordia University where she studied Human Resource Administration.


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