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Matthew Cummings

Teaches IMC 610 - Introduction to IMC

2012 Alexia Vanides Online Teaching Award Recipient


Instructor Bio
Matthew Cummings is a senior marketing communications specialist at Erie Insurance, a publicly-traded Fortune 500 insurance company based in Pennsylvania. In this role, he is part of the company’s corporate marketing team and leads ERIE’s shared advertising buy initiative across 12 states and the District of Columbia.

Prior to joining ERIE, Matthew served as assistant director of online programs in the WVU Reed College of Media and lead instructor in the IMC graduate program — teaching and managing IMC 610, the program’s introductory course. He has taught in the graduate IMC program since 2006 and was honored with the program’s Alexia Vanides IMC Teaching Award in 2012.

Matthew’s award-winning marketing communications career includes more than 15 years of corporate communications, marketing and public relations experience in public education and non-profit roles — most recently serving as director of communications for the city school system in Erie, Pennsylvania.

He also served as vice president of Core Creative, a small marketing communications agency in Pennsylvania serving manufacturing, retail, education and nonprofit clients and enjoyed a five-year career in commercial radio as an announcer/producer.

A native of northwest Pennsylvania, Cummings is a 2006 graduate of West Virginia University’s IMC program. In addition to his master’s degree, he earned a Bachelor of Arts in communications from Edinboro University of Pennsylvania, and studied at the graduate level at Seton Hall University in strategic communication and the University of Nebraska in education administration.


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