Matthew Cummings is a senior marketing communications specialist at Erie Insurance, a publicly-traded Fortune 500 insurance company based in Pennsylvania. In this role, he is part of the company’s corporate marketing team and leads ERIE’s shared advertising buy initiative across 12 states and the District of Columbia.
Prior to joining ERIE, Matthew served as assistant director of online programs
in the WVU Reed College of Media and lead instructor in the IMC graduate
program — teaching and managing IMC 610, the program’s introductory course. He
has taught in the graduate IMC program since 2006 and was honored with the
program’s Alexia Vanides IMC Teaching Award in 2012.
Matthew’s award-winning marketing communications career includes more than 15 years of corporate communications, marketing and public relations experience in public education and non-profit roles — most recently serving as director of communications for the city school system in Erie, Pennsylvania.
He also served as vice president of Core
Creative, a small marketing communications agency in Pennsylvania serving
manufacturing, retail, education and nonprofit clients and enjoyed a five-year
career in commercial radio as an announcer/producer.
A native of northwest Pennsylvania, Cummings is a 2006 graduate of West Virginia University’s IMC program. In addition to his master’s degree, he earned a Bachelor of Arts in communications from Edinboro University of Pennsylvania, and studied at the graduate level at Seton Hall University in strategic communication and the University of Nebraska in education administration.
Past Student Feedback
- Professor Cummings was very active responding to all discussion threads by classmates and myself. He challenged us to dig deeper in our analysis and provided key takeaways as they related to IMC. He also started alternate threads to get our thought process reading for weekly writing assignments.
- Professor Cummings took the time to respond to almost every discussion post with insightful feedback and thought–provoking responses. It was nice to have an instructor that was a part of the discussion and not just a voiceless entity.
- The feedback from Professor Cummings is what truly helped me in this course. He didn't sugar coat anything for me. He knew my full potential and just wanted me to execute what I knew I could.