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Philip R. Sturm

 Lead Instructor, IMC 613 - Brand Equity Management

Instructor Bio
Philip Sturm, Ph.D., is a tenured full professor at Averett University, teaching Master of Business Administration classes to adult learners at two Virginia locations. He has 25 years of college instruction experience including serving the University of Maryland’s online Master of Business Administration program and teaching in Europe for James Madison University. His experiences also include teaching doctoral classes and serving on doctoral dissertation committees.

Prior to his academic career, Sturm worked 20 years for clients and advertising agencies in consumer goods marketing. Brand management services were provided to more than 100 brands from Procter & Gamble, Hanes Corp., R.J. Reynolds Tobacco Co., Coca-Cola, Jeno’s Pizza, and other national and regional firms. His brand teams designed and produced approximately a million in-store displays and spent more than $300 million on store coupon distribution and redemption.  He received the “Promotion of the Year” award from Advertising Age and received the “Display of the Year” award and was a keynote speaker at the annual meeting for Point of Purchase Advertising International (POPAI).

He earned his doctorate from Virginia Commonwealth University and his Bachelor of Science and Master of Business Administration degrees from Murray State University.