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Sandra Ducoffe

Teaches IMC 612 - Audience Insight

Instructor Bio
Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.

Ducoffe’s research has focused on communication effects in advertising and the economics of the advertising agency industry. She has also studied alternative pedagogical methods for more effective student learning in higher education. Her work has been published in the Journal of Public Policy and Marketing, Journal of Advertising, Journal of Promotion Management and Journal of Marketing Education. She consults in both the public relations and marketing research fields, primarily with non-profit organizations.

She earned a Bachelor of Arts in communication from the University of Michigan, a Master of Arts in advertising from Michigan State University and a Ph.D. in mass media from Michigan State University.

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