Data and diversity big topics at Integrate 2018

Nearly 150 marketing communications professionals from across the country descended upon Morgantown to learn new strategies and gain inspiration from industry experts during the College of Media’s 2018 INTEGRATE conference, August 2-4.

The conference kicked off with an opening networking reception and motivational keynote talk featuring award-winning advertising creative Jim Copacino.

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Seven ways that online degrees make graduate school possible

Searching for the perfect school for your master’s program can be a challenge, especially when you already work full time and have a limited selection of schools in your area. People think graduate school is not an option because they are used to traditional classroom based degrees. Luckily, schools are developing online master’s degrees (like the ones offered at West Virginia University for Integrated Marketing Communications and Data Marketing Communications) that can be done without ever stepping into the classroom.

Here is why online programs are the answer to your graduate school needs:

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When is the right time to start graduate school?

I can’t tell you how often students ask me, “Should I start graduate school right after undergrad or should I wait until I have work experience?”

When college juniors and seniors know that graduate school is a future aspiration, they begin to seek advice from family, friends and academic advisors alike on the best possible solution to this popular question. More often than not, they hear conflicting responses across the board.

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Q&A with alumna Lindsay Tjepkema

Ally Kennedy: Why did you decide to pursue your master's in IMC? IMC Graduate Lindsay Tjepkema 

Lindsay Tjepkema: I did always have a goal of completing a master’s degree. It is something that has been important to me for as long as I can remember - a higher bar I had set for myself early on. I actually pursued an MBA first, shortly after undergrad. I thought it was the degree that would be best for my career, but I quickly realized it wasn’t right for me. I’m a marketer and a leader, and the most important elements of an advanced degree for me were those covered by the IMC program, not so much in an MBA.

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Diversity communications expert to bring talents to West Virginia University

Jocelyn Allen, co-founder and CEO of the Allen Lewis Agency, is bringing her expertise to the West Virginia University Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program.

Allen is pulling from her experience as a diversity communications executive and agency owner to develop and teach a new course, “Diversity and Inclusion in IMC,” for the fall 2018 term.

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IMC Student Credits the Army for her Career Success

Even as an Army veteran, Stacy Ouellette thinks not of herself on Veteran’s Day but of men and woman currently serving.

Integrated Marketing Communications (IMC) student Ouellette believes her service in the Military set her up for a successful career. Currently, Ouellette works for the United States Department of Defense in Cambridge, Massachusetts. In honor of Veteran’s Day, Ouellette shared her perspective on what it’s like to be an IMC student and an Army veteran.

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