Diversity communications expert to bring talents to West Virginia University

Jocelyn Allen, co-founder and CEO of the Allen Lewis Agency, is bringing her expertise to the West Virginia University Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program.

Allen is pulling from her experience as a diversity communications executive and agency owner to develop and teach a new course, “Diversity and Inclusion in IMC,” for the fall 2018 term.

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Propose a Presentation Topic for INTEGRATE 2018

Have a great idea for an INTEGRATE presentation you’d like to deliver? Now’s your chance! 

Today through January 5, 2018, the WVU Reed College of Media is accepting speaking proposals for INTEGRATE 2018 from current students and graduates of our IMC and DMC programs! As always, we’re looking for presentations focused on the latest trends and best practices in our industry. If you have expertise in a topic that would be exciting for other IMC practitioners, please submit a proposal. Submission is easy – we just need a bit of information about you, a proposed title and short (100 word or less) description of your topic.

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IMC Student Credits the Army for her Career Success

Even as an Army veteran, Stacy Ouellette thinks not of herself on Veteran’s Day but of men and woman currently serving.

Integrated Marketing Communications (IMC) student Ouellette believes her service in the Military set her up for a successful career. Currently, Ouellette works for the United States Department of Defense in Cambridge, Massachusetts. In honor of Veteran’s Day, Ouellette shared her perspective on what it’s like to be an IMC student and an Army veteran.

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IMC Student Shares her Perspective as a Navy Wife

Allison Mercer and her husband kissing on their wedding day. He is in his Navy dress clothes, and she is in her wedding dress.Allison's husband in his Navy uniform with their dog.

There's more than one way to support the Military. Integrated Marketing Communications (IMC) student and Navy wife Allison Mercer does her part as the executive director of Dogs on Deployment (DoD), an organization that aims to find temporary homes for the pets of active service men and women.

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IMC Student & Army Veteran Talks Veteran's Day

Michael Molinaro always knew he wanted to be a part of the world’s greatest team –not the Patriots or the Dodgers, but the United States Military.

From 2004 to 2009, Integrated Marketing Communications (IMC) student Molinaro served as a public affairs specialist for the U.S. Army in Fort Hood, Texas. Currently, Molinaro is a management and program analyst for the Defense Logistics Agency in Columbus, Ohio. In honor of Veteran’s Day, Molinaro shared his perspective on what it’s like to be an IMC student as well as an Army veteran.

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WVU’s IMC graduate program awards first scholarships from new fund

Two West Virginia University Reed College of Media online graduate students have been awarded scholarships from the College's newly-established General IMC Scholarship Fund.

The competitive scholarship, established in 2017 by College of Media alumni and employees Catherine and Chad Mezera, is for students enrolled in the College’s Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC) graduate programs. The Fund is the first and only scholarship dedicated to online graduate students in the College of Media.

“The College is near and dear to our hearts as Cathy and I met in Martin Hall while working together on the American Advertising Federation (AAF) competition team,” said Chad Mezera (’00, ’02), who also serves as the College’s assistant dean of online programs. “Our graduate students are typically young professionals just starting out in their careers – and any financial support can be extremely meaningful.”

Adelyn Nottingham of Gaffney, South Carolina, and Amanda Schneider of Omaha, Nebraska are the inaugural recipients of the IMC scholarships.

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IMC/DMC Scholarships for Fall 2017

Current IMC and DMC students, as well as new admits to the programs are encouraged to apply for a supplemental $500 scholarship from the IMC program's General IMC Scholarship Fund for the Fall 2017 term.

The deadline to apply is 11:55 p.m. ET on Monday, July 31, 2017. To be considered, you must be admitted to the IMC or DMC program, have a minimum GPA of 3.0, and upload both a professional head shot (with photo release) and your current resume (PDF preferred).

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WVU and Marshall host INTEGRATE West Virginia

 On June 2-3, West Virginia University’s Reed College of Media and Marshall University’s W. Page Pitt School of Journalism and Mass Communications partnered to present INTEGRATE West Virginia, a two-day conference for marketing communications students and professionals.

Azula, executive creative director of The Martin Agency, is best known for developing and starring in UPS’s Whiteboard campaign. During his career, Azula has won several major awards including Cannes, Communication Arts, The One Show and Clios. In addition, he has served on the board of The One Club and worked with numerous clients such as BMW, Nikon, Miller, Timex, HP and Microsoft.

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