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Chamber seeks to hire Communications Director

The Morgantown Area Chamber of Commerce is hiring for the position of Director of Communications. The Director of Communications will continue to develop and implement a robust communication plan for the Chamber and Morgantown Area Partnership  (MAP) promoting its mission and programs, and our members. He or she will work with all staff to advance their programs and projects by creating marketing communication materials, all outbound correspondence, advertising and social media. He or she will also supervise all public/media relations and community relations activities.

Bachelor’s degree in communications, public relations, marketing or similar field. At least 5 years professional experience in the communications/marketing field; experience in a not-for-profit environment a plus. Exceptional communication and proofreading skills. Demonstrated ability to learn quickly, multi-task, build relationships and pay attention to details. Demonstrated ability to organize, coordinate, set priorities and meet deadlines. Ability to work as a team member and independently. Must be proficient in Microsoft Office Suite.

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Innovation expert to bring talents to West Virginia University

Joseph Jaffe, an established author, entrepreneur and sought-after consultant, is bringing his expertise to the West Virginia University Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program. 

Jaffe is pulling from his experience as a reformed adman, strategic consultant and thought leader to develop and teach a new course, “Disruptive Innovation,” for the spring 2019 term.

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The Surprising Impact of Global Learning Communities

For those used to a traditional classroom setting, deciding to pursue an online degree can be intimidating at first thought. Many people are not used to the format of online classes, and getting used to a new learning style seems daunting. However, that different learning style is exactly what makes these programs work so well: online programs foster a global learning community.

Online courses allow students to participate from just about anywhere, so classes contain people from all walks of life, each with a unique story to tell. Some people are marketing directors for major national companies while others are switching careers after years of working in a different field. This means that students’ opinions and experiences are far more varied, which can in turn cause students to learn more by opening their minds to new perspectives. Studies show that this is more than just a fun idea – diversity has been proven to enhance learning. Katherine W. Phillips of Scientific American states that, “Diversity enhances creativity. It encourages the search for novel information and perspectives, leading to better decision making and problem solving.”

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WVU Reed College of Media awards scholarships to online master’s degree students

Three West Virginia University Reed College of Media online graduate students have been awarded scholarships from the College’s General IMC/DMC Scholarship Fund.

The competitive scholarship was established in 2017 by College of Media alumni and employees  Catherine and  Chad Mezera . It is awarded to students enrolled in the College’s  Integrated Marketing Communications  (IMC) or  Data Marketing Communications (DMC) graduate programs each fall and is the first and only scholarship dedicated to online graduate students in the College of Media.

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Data and diversity big topics at Integrate 2018

Nearly 150 marketing communications professionals from across the country descended upon Morgantown to learn new strategies and gain inspiration from industry experts during the College of Media’s 2018 INTEGRATE conference, August 2-4.

The conference kicked off with an opening networking reception and motivational keynote talk featuring award-winning advertising creative Jim Copacino.

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