WVU’s IMC graduate program awards first scholarships from new fund

Two West Virginia University Reed College of Media online graduate students have been awarded scholarships from the College's newly-established General IMC Scholarship Fund.

The competitive scholarship, established in 2017 by College of Media alumni and employees Catherine and Chad Mezera, is for students enrolled in the College’s Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC) graduate programs. The Fund is the first and only scholarship dedicated to online graduate students in the College of Media.

“The College is near and dear to our hearts as Cathy and I met in Martin Hall while working together on the American Advertising Federation (AAF) competition team,” said Chad Mezera (’00, ’02), who also serves as the College’s assistant dean of online programs. “Our graduate students are typically young professionals just starting out in their careers – and any financial support can be extremely meaningful.”

Adelyn Nottingham of Gaffney, South Carolina, and Amanda Schneider of Omaha, Nebraska are the inaugural recipients of the IMC scholarships.

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IMC/DMC Scholarships for Fall 2017

Current IMC and DMC students, as well as new admits to the programs are encouraged to apply for a supplemental $500 scholarship from the IMC program's General IMC Scholarship Fund for the Fall 2017 term.

The deadline to apply is 11:55 p.m. ET on Monday, July 31, 2017. To be considered, you must be admitted to the IMC or DMC program, have a minimum GPA of 3.0, and upload both a professional head shot (with photo release) and your current resume (PDF preferred).

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WVU and Marshall host INTEGRATE West Virginia

 On June 2-3, West Virginia University’s Reed College of Media and Marshall University’s W. Page Pitt School of Journalism and Mass Communications partnered to present INTEGRATE West Virginia, a two-day conference for marketing communications students and professionals.

Azula, executive creative director of The Martin Agency, is best known for developing and starring in UPS’s Whiteboard campaign. During his career, Azula has won several major awards including Cannes, Communication Arts, The One Show and Clios. In addition, he has served on the board of The One Club and worked with numerous clients such as BMW, Nikon, Miller, Timex, HP and Microsoft.

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WVU IMC Celebrates May 2017 Commencement

Nearly 50 IMC graduates traveled to Morgantown, West Virginia on Friday, May 13 for West Virginia University's Commencement ceremony. Graduates heard from keynote speaker Margie Mason, a Pulitzer Prize-winning journalist, and were hooded by Chad Mezera, assistant dean of online programs. 

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WVU and Marshall team up to host INTEGRATE marketing communications conference

Morgantown, W.Va. – West Virginia University’s Reed College of Media and Marshall University’s W. Page Pitt School of Journalism and Mass Communication are partnering to present INTEGRATE West Virginia, a two-day conference for marketing communications students and professionals.

INTEGRATE WV will be held June 2-3 at Marshall University’s new Visual Arts Center in downtown Huntington. Conference attendees will learn valuable techniques and strategies they can apply immediately to jobs in the marketing communications industry.

“We are thrilled to partner with our Marshall colleagues this year to bring INTEGRATE to Huntington,” said WVU Reed College of Media Assistant Dean Chad Mezera. “Together we have attracted an impressive lineup of industry experts and we look forward to bringing marketing communications students and professionals from across the state together to learn, network and share.”

The conference will feature networking opportunities, general sessions, breakout sessions and a keynote dinner featuring award-winning advertising executive Andy Azula.

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WVU IMC Partners with DINFOS

The Integrated Marketing Communications (IMC) graduate program at West Virginia University’s Reed College of Media is excited to partner with the U.S. Defense Information School (DINFOS) to offer their students their students an application fee waiver, preferential admission to the IMC program and a GRE/GMAT waiver. 

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WVU IMC alumna named Forbes 30 Under 30

Leyda Hernandez

The competition for this year’s Forbes 30 Under 30 lists was so fierce that with an under 4% acceptance rate, nominees had a greater chance of getting into an Ivy League university. WVU Integrated Marketing Communications alumna Leyda Hernandez (IMC, 2012) was named in the marketing and advertising category.

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IMC program hosts INTEGRATE Chicago

On November 1-2, WVU IMC took its INTEGRATE conference on the road to Chicago for the first time to provide professionals with the latest integrated marketing communications techniques and strategies. The conference was held in The Loop, one of Chicago’s most vibrant neighborhoods, just minutes away from The Bean and the Magnificent Mile.

INTEGRATE speakers include J. Bryan Bennett, author of “Competing on Healthcare Analytics”; Clarissa Beyah-Taylor, vice president, Pepco Holdings Communications at Exelon; Andy Crestodina, co-founder and strategic director of Orbit Media; Andrés Ordóñez, chief creative officer at Energy BBDO; Hugo Pérez, executive vice president, global head of content and innovation at Zeno Group, The Content Factory; and Joseph P. Truncale, CEO of the Public Relations Society of America.

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