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IMC Students Continue Capstone Relationship with St. Jude Children's Research Hospital®

Ten students from the WVU IMC graduate program recently worked directly with St. Jude Children’s Research Hospital® (St. Jude) to develop and present creative work to help increase St. Jude brand affinity among U.S. young professionals between the ages of 21-30, an age range within the millennial demographic cohort.

IMC students were given a hypothetical budget to create a 12-month IMC campaign including qualitative and quantitative research, a target market analysis, brand positioning, integrated marketing strategies, and at least 10 creative executions.

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