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WVU President Gee and St. Jude SVP of Marketing to Keynote INTEGRATE 2015

West Virginia University President and ALSAC/St. Jude Children’s Research Hospital Senior Vice President of Marketing are among the speakers at this year’s INTEGRATE 2015 conference, hosted by the WVU Reed College of Media’s online Integrated Marketing Communications graduate program.

Scheduled for May 29-30, INTEGRATE 2015 will offer more than 200 registered attendees from across the country the opportunity to hear from nationally recognized strategic communications speakers, exchange ideas and network with other IMC professionals.

Gee and Hannock will deliver keynote addresses at the program’s keynote dinner on May 30 at the Erickson Alumni Center. Hannock will share St. Jude’s 360 degree STORYgagement techniques, which is used to engage customers. President Gee will give his perspective on how a powerful brand and unified voice can help an institution connect with people in a crowded information marketplace.

Additional featured speakers and presenters at INTEGRATE 2015 include Scott Cuppari, global marketing director for Coca-Cola Freestyle; Diane Centeno, vice president of marketing for SeaWorld and Aquatica San Antonio; Andy Flick, director of Midwest promotion for RCA Records/Sony Music Entertainment; and Paul Roetzer, founder and CEO of PR 20/20.

On Friday, May 29, conference attendees will have the opportunity to participate in sessions like “How to Build Performance-Driven Marketing Campaigns” and “Marketing to Generation Z.” Participants also can attend a professional networking reception later that evening.

Throughout the day on Saturday, May 30, conference attendees will choose from sessions including “Data Driven Marketing Solutions” and “How to Avoid the Content Marketing Arms Race.”

“Over the past five years, the INTEGRATE conference has become a ‘can’t miss’ event for communicators from across the country,” said Chad Mezera, director of online programs for the Reed College of Media. “We are particularly excited about this year’s event. This is not only an opportunity for attendees to learn from them, but for them to get a taste of Morgantown and WVU pride.”

The conference and keynote dinner are open to registered conference attendees only. Details on how to register and more information about the INTEGRATE 2015 conference are available at

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