For the first time, West Virginia University’s INTEGRATE conference is traveling to the Midwest to provide professionals with the latest integrated marketing communications techniques and strategies. The conference will be held in The Loop, one of Chicago’s most vibrant neighborhoods featuring attractions for sightseers, foodies and night owls alike.
WVU Reed College of Media INTEGRATE Chicago will be held Nov. 1-2 at Michigan Plaza and is hosted by the College’s online Integrated Marketing Communications graduate program. After the success of holding INTEGRATE in Washington, D.C., last fall, the IMC program decided to expand the conference from its usual home in Morgantown and make it available to our Midwest market.
The conference begins with a professional networking event the evening of Nov. 1 and concludes at 4 p.m. on Nov. 2 with an agency tour of Energy BBDO after a day filled with top-level industry speakers.
INTEGRATE speakers include J. Bryan Bennett, author of “Competing on Healthcare Analytics”; Clarissa Beyah-Taylor, vice president, Pepco Holdings Communications at Exelon; Andy Crestodina, co-founder and strategic director of Orbit Media; Andrés Ordóñez, chief creative officer at Energy BBDO; Hugo Pérez, executive vice president, global head of content and innovation at Zeno Group, The Content Factory; and Joseph P. Truncale, CEOof the Public Relations Society of America.
“The content and presenters have been excellent over the years, and I’m glad the INTEGRATE Conference is coming to Chicago,” Bennet said. “The city of Chicago has been a hub for integrated marketing for years and having the conference here should provide access to great thought leaders from the area.”
Follow @WVUToday on Twitter.
For the official release on WVU Today visit: http://wvutoday.wvu.edu/n/2016/10/07/wvu-s-integrate-headed-to-chicago