Advertising executive Andy Azula’s UPS “Whiteboard guy” commercials are so popular they’ve
inspired numerous internet spoofs and a parody on Saturday Night Live.
Azula, senior vice president and executive creative director at The Martin Agency, will share his innovative ideas at the INTEGRATE West Virginia keynote dinner in Huntington on Friday, June 2. The two-day conference for strategic communicators is a partnership between the West Virginia University Reed College of Media and Marshall University’s W. Page Pitt School of Journalism and Mass Communication.
During his presentation, “You have one job. Don’t screw it up: Life lessons from an advertising creative,” Azula will discuss best practices for rebranding products, services, brands and categories.
According to Azula, the advertising industry has evolved remarkably since last year’s INTEGRATE.
“The old adage ‘you are only as good as your last campaign’ has never been truer,’” said Azula. “It’s either the best or worst time to be involved in marketing, and that’s what I love so much about this business.”
Azula is best known for developing and “starring” in UPS’s Whiteboard campaign, for which he appeared in more than 50 television commercials. He began his career in advertising as an art director in North Carolina. His work for North Carolina Travel and Tourism garnered several awards, as well as the attention of Fallon in Minneapolis. While at Fallon, he worked on accounts such as BMW, Nikon, Miller, Timex and Lee Jeans.
After five years in Minneapolis, Azula moved to San Francisco where he worked for Goodby, Silverstein and Partners on brands like HP, the Wall Street Journal, Specialized Bikes and Foster Farms. He later joined McCann to work on the Microsoft account.
Currently, Azula lives in Richmond, Virginia, and works for The Martin Agency. During his career, Azula has won several major awards including Cannes, Communication Arts, The One Show and Clios. In addition, he has sat on the board of The One Club.
INTEGRATE West Virginia is an extension of the annual INTEGRATE conference which launched in Morgantown in 2011. The conference is designed for strategic communicators to learn, network and share knowledge with leaders in their field and gain the tools they need to succeed in the evolving industry.
Additional speakers at INTEGRATE West Virginia include:
Scott Cuppari, global director of marketing at Coca-Cola Freestyle
Tony Dobies, social media director at West Virginia University
- Lauren Tilstra, senior executive communications manager at Verizon
Sebastian Webber, music industry executive and creative director of TIDAL