Morgantown, W.Va. – West Virginia University’s Reed College of Media and Marshall University’s W. Page Pitt School of Journalism and Mass Communication are partnering to present INTEGRATE West Virginia, a two-day conference for marketing communications students and professionals.
INTEGRATE WV will be held June 2-3 at Marshall University’s new Visual Arts
Center in downtown Huntington. Conference attendees will learn valuable
techniques and strategies they can apply immediately to jobs in the marketing
“We are thrilled to partner with our Marshall colleagues this year to bring INTEGRATE to Huntington,” said WVU Reed College of Media Assistant Dean Chad Mezera. “Together we have attracted an impressive lineup of industry experts and we look forward to bringing marketing communications students and professionals from across the state together to learn, network and share.”
The conference will feature networking opportunities, general sessions, breakout sessions and a keynote dinner featuring award-winning advertising executive Andy Azula.
Azula, executive creative director of The Martin Agency, is best known for developing and starring in UPS’s Whiteboard campaign. During his career, Azula has won several major awards including Cannes, Communication Arts, The One Show and Clios. In addition, he has served on the board of The One Club and worked with numerous clients such as BMW, Nikon, Miller, Timex, HP and Microsoft.
During his keynote presentation, Azula will share “life lessons from an advertising executive” and discuss best practices for rebranding products, services, brands and categories.
“The adage ‘you are only as good as your last campaign’ has never been truer,’” said Azula. “It’s either the best or worst time to be involved in marketing, and that’s what I love so much about this business.”
Additional speakers at INTEGRATE West Virginia include:
global director of marketing at Coca-Cola Freestyle
Tony Dobies, social
media director at West Virginia University
Lorenzini, brand insights and measurement lead at Google
chief marketing officer at Furniture Row Companies
VP, director of public relations and content integration at BRUNNER
head of client solutions - USA & CA at Teads.tv
senior executive communications manager at Verizon
Todorovich, director, content marketing at the Cleveland Clinic
Webber, music industry executive and creative director of TIDAL
University's world class Visual Arts Center in downtown Huntington is the
perfect venue for this conference as the interactive space encourages
creativity and collaboration,” said Associate Dean of Marshall’s College of
Arts and Media Janet Dooley. “We are pleased to work with the WVU IMC program
and host this unique industry event.”
The conference and keynote dinner are open to registered conference participants. Register online at www.imc.wvu.edu/events/integrate-west-virginia. Early bird rates are available through March 31.
CONTACT: Christa Currey, Communications Director, Reed College of Media, West Virginia University
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