Ally Kennedy: Why did you decide to pursue your master's in IMC?
Lindsay Tjepkema: I did always have a goal of completing a master’s degree. It is something that has been important to me for as long as I can remember - a higher bar I had set for myself early on. I actually pursued an MBA first, shortly after undergrad. I thought it was the degree that would be best for my career, but I quickly realized it wasn’t right for me. I’m a marketer and a leader, and the most important elements of an advanced degree for me were those covered by the IMC program, not so much in an MBA.