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Innovation expert to bring talents to West Virginia University

Joseph Jaffe, an established author, entrepreneur and sought-after consultant, is bringing his expertise to the West Virginia University Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program. 

Jaffe is pulling from his experience as a reformed adman, strategic consultant and thought leader to develop and teach a new course, “Disruptive Innovation,” for the spring 2019 term.

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The Surprising Impact of Global Learning Communities

For those used to a traditional classroom setting, deciding to pursue an online degree can be intimidating at first thought. Many people are not used to the format of online classes, and getting used to a new learning style seems daunting. However, that different learning style is exactly what makes these programs work so well: online programs foster a global learning community.

Online courses allow students to participate from just about anywhere, so classes contain people from all walks of life, each with a unique story to tell. Some people are marketing directors for major national companies while others are switching careers after years of working in a different field. This means that students’ opinions and experiences are far more varied, which can in turn cause students to learn more by opening their minds to new perspectives. Studies show that this is more than just a fun idea – diversity has been proven to enhance learning. Katherine W. Phillips of Scientific American states that, “Diversity enhances creativity. It encourages the search for novel information and perspectives, leading to better decision making and problem solving.”

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