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David W. Marold

Teaches IMC 616 - Direct Marketing

Before joining academia, David Marold’s career included managerial and executive positions in direct marketing, sales and marketing at Ford Credit, R. L. Polk, Acxiom, Dialogue Marketing, Carlson Marketing Group and AAA Life Insurance Company. His agency managerial assignments included Chrysler, General Motors, Hallmark, Hyundai, Mazda, Mercedes Benz, Nestle and Northwest Airlines.

Marold is an adjunct lecturer teaching direct marketing, direct and interactive marketing, and E-commerce at Eastern Michigan University. For the 2009 and 2010 Direct Marketing Educational Foundation Collegiate ECHO Challenges, student teams in his graduate classes won the prestigious Gold ECHO. He has lectured at: Wayne State, Madonna, Northern Illinois, Ferris State and Grand Valley State universities, and has spoken at the Direct Marketing Educational Foundation, the Direct Marketing Association (DMA) and the Direct Marketing Insurance Forums.

Marold is past president of the DMA’s Detroit Chapter. He holds a Bachelor of Science in psychology from the University of Iowa and a Master of Business Administration from Northern Illinois University. He has authored/co-authored a number of articles published in the Journal of Advertising Education, and LIMRA “Market Facts.” In October 2010, a case he co-authored received a third place recognition at the DMEF Research Summit in San Francisco, California.