Teaches IMC 612 - Audience Insight
Keith A. Quesenberry, assistant professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University and West Virginia University. Before joining academia, he spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies.
His social media campaigns have received industry recognition, including a Public Relations Society of America (PRSA) Bronze Anvil and an OMMA Award. Now he is a contributing author for MarketingProfs, Social Media Today and Social Media Examiner. He is also a published scholar, with his research being featured in the Journal of Marketing Theory and Practice, International Journal of Integrated Marketing and Communication, and Advertising Age Research Reports, and has been quoted in publications such as the Harvard Business Review, New York Times, Entrepreneur, Huffington Post and Forbes. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution.”
Quesenberry holds a Master of Science in integrated marketing communication from West Virginia University, a C.P.S. in advertising copy writing from the Portfolio Center, and a Bachelor of Arts in advertising and journalism from Temple University. Quesenberry’s professional affiliations include the American Marketing Association (AMA) and the American Academy of Advertising (AAA). He also serves on the executive committee of the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC).
- Advertising Age research report How To Integrate Social Media Into Your Marketing Strategy: Best Practices for Social Media Management.
- “IMC In The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners” in the International Journal of Integrated Marketing Communication.
- “What Makes A Super Bowl Ad Super for Word-of-Mouth Buzz?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings” in the Journal of Marketing Theory and Practice.