WVU IMC Program’s Online Speaker Series

The IMC Online Speaker Series provides our students and alumni across the country with access to some of the most innovative minds in the integrated marketing communications field. We are dedicated to connecting our students with other industry leaders – whether they’re in the classroom, at our INTEGRATE conference or in an online speaker session.

And, what’s even better: you don’t have to drive to campus to hear from our speakers. Just like in our program, you simply have to log on.

Upcoming Speakers

Upcoming Speakers TBA

Past Speakers

Select a speaker below and follow the instructions to access the full archived presentation on Wimba Classroom.

Mark Schaefer
Globally-recognized blogger, educator, author
Executive Director of U.S.-based Schaefer Marketing Solutions

Presentation
“Return On Influence: The New Realities of Power and Marketing on the Internet”

Author and WVU alum Mark W. Schaefer will take us through the highlights of his new book, Return On Influence. This session will cover the surprising new realities of personal power on the Internet, how companies like Klout are assessing influence, and how brands are leveraging this revolutionary new marketing channel.

Date: Wednesday, April 11 at 8 p.m. EST

Listen to Mark Schaefer's archived presentation »

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