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curriculum

Area of Emphasis in Management

The Integrated Marketing Communications and Online Hybrid Business Administration master's programs have partnered to offer Areas of Emphasis to their students to broaden their knowledge and make them more competitive in the job market.

Students in the IMC Program can now add an Area of Emphasis in Management, while students in the Online Hybrid MBA program can now add an Area of Emphasis in Integrated Marketing Communications. Five AOEs will be admitted from each program via the application below.

Apply to your AOE now

Application deadline for Fall AOE Admission is July 14, 2017. Please direct any questions or concerns about the IMC/Management AOEs to Chad Mezera at Chad.Mezera@mail.wvu.edu

MANAGEMENT AREA OF EMPHASIS

The Area of Emphasis in Management is intended to prepare IMC students to apply their skills in a traditional business administrative setting. Students will be exposed to course work in leadership, ethics, negotiations and management information systems.

Course Requirements

In order to satisfy the requirements of the Area of Emphasis, a student must complete the four required courses listed below. Note that a cumulative GPA of 2.750 is required for graduation from the IMC program. The courses and grades from the Area of Emphasis will be counted towards a student’s cumulative GPA (a C- or better is required in courses, with an overall cumulative GPA of 2.75) in the IMC program.

Total Hours: 12 Credits

IMC students who declare this Area of Emphasis are expected to take Management AOE courses in place of the elective requirements of the IMC program. Students should contact an MBA advisor for more information on when Management AOE courses will be offered. The addition of this AOE by an IMC student will add a course to their plan of study and increase the total credit hours required to earn their IMC MS to 36 credits.

AOE Management

INTEGRATED MARKETING COMMUNICATIONS AREA OF EMPHASIS

The Area of Emphasis in Integrated Marketing Communications is intended to prepare MBA students to develop the skills required to manage integrated marketing communications campaigns for their firms. Students will be exposed to coursework in integrated marketing communications, audience insight, brand equity management and emerging media.

Course Requirements

In order to satisfy the requirements of the Area of Emphasis, a student must complete the four required courses listed below. Note that a cumulative GPA of 3.0 is required for graduation from the Online Hybrid MBA program. The courses and grades from the Area of Emphasis will be counted towards a student’s cumulative GPA (a C- or better is required in courses, with an overall cumulative GPA of 3.0) in the MBA program.

Total Hours: 12 Credits

Online Hybrid MBA students who elect to enroll in this Area of Emphasis will be required to complete IMC 610 before moving on to the other courses in the Area of Emphasis.

MBA students who declare this Area of Emphasis are expected to take IMC AOE courses during their second summer in the program as elective courses. The addition of this AOE by an MBA student will add two courses to their plan of study and increase the total credit hours required to earn their MBA to 54 credits.

AOE Integrated Marketing Communications