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curriculum

Area of Emphasis in Management

The Integrated Marketing Communications and Online Hybrid Business Administration master's programs have partnered to offer Areas of Emphasis to increase access to courses of interest to students in both programs to broaden their knowledge and make them more competitive in the job market.

Students in the IMC Program can apply to complete an Area of Emphasis in Management, while students in the Online Hybrid MBA program can apply to complete an Area of Emphasis in Integrated Marketing Communications. 

Apply for an AOE

The application deadline for 2017-18 AOE admission was August 9, 2017. Applications for AOE admission for the 2018-19 academic year will begin in summer 2018.

A limit of five AOEs will be admitted to each AOE program each year via the application below. Students accepted to an AOE program will be notified of acceptance by program advisors in the Fall semester. While all current students are welcome to apply, students who are just starting their graduate programs will have the greatest scheduling flexibility. For this reason, students interested in an AOE are strongly encouraged to apply as soon as they are admitted to the IMC/Online Hybrid MBA program.

Please direct any questions or concerns about the IMC/Management AOEs to Chad Mezera, Assistant Dean of Online Programs for the WVU Reed College of Media, at  Chad.Mezera@mail.wvu.edu

MANAGEMENT AREA OF EMPHASIS

The Area of Emphasis in Management is intended to prepare IMC students to apply their skills in a traditional business administrative setting. Students will be exposed to course work in leadership, ethics, negotiations and management information systems.

Course Requirements

In order to satisfy the requirements of the Area of Emphasis, a student must complete the four required courses listed below. Note that a cumulative GPA of 2.75 is required for graduation from the IMC program. The courses and grades from the Area of Emphasis will be counted towards a student’s cumulative GPA (a C- or better is required in courses, with an overall cumulative GPA of 2.75) in the IMC program.

Total Hours: 12 Credits

IMC students who declare this Area of Emphasis are expected to take Management AOE courses in place of the elective requirements of the IMC program. Students should contact an MBA advisor for more information on when Management AOE courses will be offered. The addition of this AOE by MBA students will add two courses to their plans of study and increase the total credit hours required to earn their degrees to 54 credits. This may extend students’ graduations, based on the schedule of IMC courses and their remaining MBS coursework. IMC students interested in applying for the AOE in management are encouraged to do so early in their IMC studies.

click here to apply for AOE in Management

INTEGRATED MARKETING COMMUNICATIONS AREA OF EMPHASIS

The Area of Emphasis in Integrated Marketing Communications is intended to prepare MBA students to develop the skills required to manage integrated marketing communications campaigns for their firms. Students will be exposed to coursework in integrated marketing communications, audience insight, brand equity management and emerging media.

Course Requirements

In order to satisfy the requirements of the Area of Emphasis, a student must complete the four required courses listed below. Note that a cumulative GPA of 3.0 is required for graduation from the Online Hybrid MBA program. The courses and grades from the Area of Emphasis will be counted towards a student’s cumulative GPA (a C- or better is required in courses, with an overall cumulative GPA of 3.0) in the MBA program.

Total Hours: 12 Credits

Online Hybrid MBA students who elect to enroll in this Area of Emphasis will be required to complete IMC 610 before moving on to the other courses in the Area of Emphasis.

MBA students who declare this Area of Emphasis are expected to take IMC AOE courses during their second summer in the program as elective courses. The addition of this AOE by an MBA student will add two courses to their plan of study and increase the total credit hours required to earn their MBA to 54 credits and may extend their graduation based on the schedule of IMC courses and their remaining MBA coursework. MBA students interested in applying for the AOE in IMC are encouraged to do so early in their MBA studies.

click here to apply for AOE in Integrated Marketing Communications