Area of Emphasis in Management
The Integrated Marketing Communications and Online Hybrid Business Administration master's programs have partnered to offer Areas of Emphasis to their students to broaden their knowledge and make them more competitive in the job market.
Students in the IMC Program can now add an Area of Emphasis in Management, while students in the Online Hybrid MBA program can now add an Area of Emphasis in Integrated Marketing Communications. Five AOEs will be admitted from each program via the application below.
Application deadline for Fall AOE Admission is July 14, 2017. Please direct any questions or concerns about the IMC/Management AOEs to Chad Mezera at Chad.Mezera@mail.wvu.edu.
MANAGEMENT AREA OF EMPHASIS
The Area of Emphasis in Management is intended to prepare IMC students to apply their skills in a traditional business administrative setting. Students will be exposed to course work in leadership, ethics, negotiations and management information systems.
In order to satisfy the requirements of the Area of Emphasis, a student must complete the four required courses listed below. Note that a cumulative GPA of 2.750 is required for graduation from the IMC program. The courses and grades from the Area of Emphasis will be counted towards a student’s cumulative GPA (a C- or better is required in courses, with an overall cumulative GPA of 2.75) in the IMC program.
- BADM 611 – Management Information Systems – 3 credits
This course focuses on the management of information and technology in business, and uses lectures, case analysis, and hands-on exercises to explore software tools used in business decision-making.
- BADM 633 – Leadership – 3 credits
Topics include leadership concepts and practices designed to motivate and support an organization’s workforce. Students discuss principles of leadership and explore how these principles affect traditional human resource management topics.
- BADM 644 – Legal Environment and Ethics – 3 credits
An overview of the legal system and the legal and ethical issues relevant to business decision-making, planning, and the interface between business, government, and society.
- ILR 543 – Negotiation Strategy – 3 credits
Theory and practice of both principled negotiations and position bargaining; extensive role play and technique building exercises for individual and team negotiations; detailed preparation methods for all types of personal and professional negotiations.
Total Hours: 12 Credits
IMC students who declare this Area of Emphasis are expected to take Management AOE courses in place of the elective requirements of the IMC program. Students should contact an MBA advisor for more information on when Management AOE courses will be offered. The addition of this AOE by an IMC student will add a course to their plan of study and increase the total credit hours required to earn their IMC MS to 36 credits.
INTEGRATED MARKETING COMMUNICATIONS AREA OF EMPHASIS
The Area of Emphasis in Integrated Marketing Communications is intended to prepare MBA students to develop the skills required to manage integrated marketing communications campaigns for their firms. Students will be exposed to coursework in integrated marketing communications, audience insight, brand equity management and emerging media.
In order to satisfy the requirements of the Area of Emphasis, a student must complete the four required courses listed below. Note that a cumulative GPA of 3.0 is required for graduation from the Online Hybrid MBA program. The courses and grades from the Area of Emphasis will be counted towards a student’s cumulative GPA (a C- or better is required in courses, with an overall cumulative GPA of 3.0) in the MBA program.
- IMC 610 – Introduction to Integrated Marketing Communications – 3 credits
Introduces students to the fundamentals of Integrated Marketing Communications (IMC). Students learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media. This course also provides a comprehensive orientation to the WVU IMC graduate program.
- IMC 612 – Audience Insight – 3 credits
Provides an in-depth look at consumer behavior and its role in IMC. Examines consumer behavior in terms of internal influences, external influences, the consumer decision-making process, and consumers and culture. Students also learn ethnographic research.
- IMC 613 – Brand Equity Management – 3 credits
Explores strategic and creative decisions to manage, build, and measure brands. Brand management issues investigated include consumer perceptions, competitive analysis, new product development, crafting communication messages, crisis management, and development of marketing programs.
- IMC 619 – Emerging Media and the Market – 3 credits
Examines how modern industry uses emerging media, such as blogs and virtual worlds to enhance the IMC process. Addresses the creative and ethical issues unique to digital media.
Total Hours: 12 Credits
Online Hybrid MBA students who elect to enroll in this Area of Emphasis will be required to complete IMC 610 before moving on to the other courses in the Area of Emphasis.
MBA students who declare this Area of Emphasis are expected to take IMC AOE courses during their second summer in the program as elective courses. The addition of this AOE by an MBA student will add two courses to their plan of study and increase the total credit hours required to earn their MBA to 54 credits.