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IMC 629


Course Description

Examines exciting new business developments in mobility, explores fundamental forces that shape the wireless industry, discusses keys to establishing a competitive advantage and examines emerging trends that may indicate where the industry is heading.

Course Learning Outcomes

Upon successful completion of IMC 629, you will be able to:

  • Identify and discuss key terminology and successful mobile marketing examples.
  • Explain how technology and mobile marketing are intertwined.
  • Discuss and analyze what makes mobile marketing different from other marketing approaches.
  • Explain how the mobile web and app are monetized and coexist.
  • Discuss and analyze how mobile plays a key part in the consumer journey from research to purchase.
  • Analyze and produce basic visual mobile communication pieces.


Topics in this course may include:
Mobile 101: Need to Know Terms & History
What the iPhone Started: Proliferation of High-End Devices
Mobile Marketing Basics
Mobile Promotions & Location-Based Marketing
Mobile Applications vs. The Web
Privacy & Data Sharing
4 Screens Approach: Integrating Mobile Marketing
Mobile M-commerce
Measurement: Success Metrics Going Forward

This information was taken directly from the syllabus of this IMC course. While it is our intent to supply students with an accurate overview of the class, please note that the information was used in a previous session and, thus, is subjec   t to change without notice.