WVU Reed College of Media
Digital Marketing Communications (DMC)

Digital Marketing Communications (DMC) Graduate Certificate


Digital Marketing Communications (DMC) is a strategy that uses interactive channels to build community around a brand or organization. In the WVU DMC certificate program, you’ll gain the knowledge and skills to communicate and create dialogue with today’s modern audience.

We developed the DMC program because we know that media habits are changing—from static to dynamic, from local to global and from fixed to mobile.  No longer passive observers, modern users are now actively engaged in determining their relationship with a brand, organization or community. Engage with us as we explore and redefine the future of communications.

The Digital Marketing Communications graduate certificate is earned through successful completion of 5 three-credit online courses. The program operates five terms each year, and each term is nine weeks.

Find out how to apply to the DMC Certificate program >>

What we can do for you

A DMC certificate will provide you with a wide variety of skills. Here are a few of the most important.

You’ll have a “big picture” view of essential tools and techniques, including social media, viral messages, blogs, e-mail, web analytics and more.

You’ll be able to determine the impact of your digital tactics on marketers, individuals, media, society and culture. What’s more, you’ll be able to measure the impact of your tactics and make adjustments if necessary.

You’ll design and deliver persuasive digital messages in today’s ultracompetitive marketing environment.

You’ll apply the latest tools for testing, tracking and reporting on your online strategy.

How our program works

In the DMC program, you can expect a two-way dialogue with your instructors and classmates and a hands-on environment that will not just teach you, but let you put your knowledge into practice.

A DMC certificate requires successful completion of five courses. The program operates on five terms each year, and each term is nine-weeks long. You can take one course per term. Upon admission, you will be scheduled for the introduction course. After the introduction course, you will choose your additional DMC courses.

Required DMC courses include:

And, your choice of three of the following five electives:

Please note that courses offered in the DMC certificate program are among our most popular. In order to secure a seat in these exciting certificate courses, please register as soon as possible.

Admission requirements to the DMC certificate track are the same as for the master’s degree track. For certificate students who may be interested in applying courses to the full master’s degree: University Policy states that a maximum of 6 credits obtained by a non-degree student can be applied toward any degree. The IMC and DMC graduate certificate programs are 5 classes/15 credits and our master’s degree in IMC is 11 classes/33 credits. If you complete the IMC or DMC graduate certificate, only 6 of the 15 credits would apply toward our IMC master’s degree. If you start in either of the certificate programs and complete 6 hours or less before changing over to the full master’s degree, this policy will not affect you. (Note: currently there is an eight year maximum time frame for graduate work completion.)

Find out how to apply to the DMC Certificate program >>

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Dec. 17 at Noon ET

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