Digital Marketing Communications (DMC) Graduate Certificate

Digital Marketing Communications (DMC) is a strategy that uses interactive channels to build community around a brand or organization. In the WVU DMC certificate program, you’ll gain the knowledge and skills to communicate and create dialogue with today’s modern audience.

We developed the DMC program because we know that media habits are changing—from static to dynamic, from local to global and from fixed to mobile.� No longer passive observers, modern users are now actively engaged in determining their relationship with a brand, organization or community. Engage with us as we explore and redefine the future of communications.

The Digital Marketing Communications graduate certificate is earned through successful completion of 5 three-credit online courses. The program operates five terms each year, and each term is nine weeks. You may take one course per term. The program builds on what you learn from one course to the next.

Find out how to apply to the DMC Certificate program >>

What we can do for you

A DMC certificate will provide you with a wide variety of skills. Here are a few of the most important.

You’ll have a “big picture” view of essential tools and techniques, including social media, viral messages, blogs, e-mail, web analytics and more.

You’ll be able to determine the impact of your digital tactics on marketers, individuals, media, society and culture. What’s more, you’ll be able to measure the impact of your tactics and make adjustments if necessary.

You’ll design and deliver persuasive digital messages in today’s ultracompetitive marketing environment.

You’ll apply the latest tools for testing, tracking and reporting on your online strategy.

How our program works

In the DMC program, you can expect a two-way dialogue with your instructors and classmates and a hands-on environment that will not just teach you, but let you put your knowledge into practice.

The DMC certificate program in cohort-based – meaning that you will complete all courses, in order, with the same group of students. The program consists of five courses, which are described in more detail below. The program operates on five terms each year, and each term is nine-weeks long. You can take one course per term. Upon admission, you will be scheduled for the introduction course and will then be automatically enrolled in each of the following courses in the certificate sequence.

The DMC program builds on what you learn from one course to the next. That’s why we require that you complete the courses in the following order:

Please note that not every course is offered every term, and if you drop a course, you must wait until it is offered again before moving forward in the program. The chart below outlines when each course is offered.

TERM (FALL COHORT)	TERM (SPRING COHORT)	COURSE
Early Fall	Early Spring	Introduction to DMC
Late Fall	Late Spring	Social Media/Marketing
Early Spring	Summer	Web Metrics and SEO
Late Spring	Early Fall	Digital Production for Interactive Media
Summer	Late Fall	Digital Campaigns