Senior Vice President / Executive Creative Director, The Martin Agency
Andy grew up in Los Angeles, where he worked in his parent’s fashion and apparel factory every day after school. It was there that he developed his interest in art and design. He began his career in advertising as an art director in North Carolina. His work for North Carolina Travel and Tourism garnered many awards as well as the attention of Fallon in Minneapolis. While at Fallon, Andy worked on accounts such as BMW, Nikon, Miller, Timex and Lee Jeans. After five Minnesota winters, Andy found his way Goodby, Silverstein and Partners in San Francisco to work on brands like HP, the Wall Street Journal, Specialized Bikes and Foster Farms. A few years later, he joined McCann in San Francisco to work on the Microsoft account. Just over ten years ago, Andy returned to the east to begin work at The Martin Agency in Richmond, VA – his home ever since. Over his career, he has won all of the major awards (Cannes, Communication Arts, The One Show and Clios) and has sat on the board of The One Club. But despite his long list of accolades in the industry, Andy may always be best known for developing and then subsequently “starring” in UPS’s Whiteboard campaign. And while it was never his intention to appear in his own work, focus groups responded to him. Saturday Night Live even had fun spoofing the campaign.
You have one job. Don’t screw it up.
Life lessons from an advertising creative.
The amazing thing about marketing is that you get to become a hyper-specialist for each of the brands you work for. You have to keep changing and evolving. From knowing the subtle difference between soap A and soap B to the bigger task of convincing someone why it should even matter to them. For all the incredible technology, communication methods and data we have at our fingertips, some things have never changed. So, just how do you reframe a product? A service? A brand? An entire category? Seriously, at the end of the day, we all have but that one job.