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Adam Grimm

IMC 636 Capstone Project

Completion Date – Spring 2017

Client - The United States Navy Band

Residence — Washington, D.C.

Undergraduate Degree — Bachelor of Science in mass communication (strategic public relations and integrated communication) and music, Towson University

Misc. Facts —  I’ve been lucky enough to serve in the Navy for 16 years, and the last six years in public affairs. I learned about WVU’s IMC program through its partnership with the Defense Information School, where the military trains its public affairs professionals. The IMC program is great for professionals who already have their plates pretty full with their career. Though it’s rigorous, the ability to work on the degree from anywhere at any time is essential, especially for those of us who travel. When I finished, I looked back and discovered that I had worked on this degree in 21 states!

Capstone Experience — The great thing about the capstone project is how close it is to a real-world experience. While there is a rather loose outline of what you should prepare, it’s up to you to come up with the best way to communicate your plan. This project, just like everything you do in communication, boils down to message and audience. If you have a firm handle on those two things, everything else will fall into place, provided you put in the work.


Executive Summary

Exec

IMC Plan Highlights

SWOT

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