News

Fall 2015 WVU IMC New Student Profile

The IMC program admitted 143 new students in the Fall 2015 term. The average GPA of the Summer admits is 3.16 and they average 7.8 years of professional experience. New IMC students are logging on from 31 different states and Canada. The Early Fall term runs August 17 – October 19. To our 143 newly admitted students: welcome to the WVU Reed College of Media and Mountaineer family!

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IMC Alumna Leads the Industry with a "Campaign of the Century"

You’ve probably seen their television ads. A 2006 ad featured 1,200 body bags being placed outside of Phillip Morris headquarters to signify the number of deaths per day from cigarette smoke. That same year, another ad featured a cowboy in Times Square singing with an electro-larynx after having his voice box removed. This year, they premiered a music video and ad at the Grammys titled “Left Swipe Dat,” reminding millennials that posting a smoking photo on popular dating apps can quickly take you from a “10” to a “2”.

“They” are the truth® campaign and are known for informative, provocative advertisements highlighting the consequences of tobacco use. Advertising Age magazine recently placed the truth campaign in their Top 15 Ad Campaigns of the 21st Century ranking.

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