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WVU IMC alumna named Forbes 30 Under 30

Leyda Hernandez

The competition for this year’s Forbes 30 Under 30 lists was so fierce that with an under 4% acceptance rate, nominees had a greater chance of getting into an Ivy League university. WVU Integrated Marketing Communications alumna Leyda Hernandez (IMC, 2012) was named in the marketing and advertising category.

“As a nominee, you don’t know whether you have made the list until it’s published for the world to see,” said Hernandez. “I Googled that morning, found that the list had been released and saw my face.  It was such an incredible feeling because this milestone meant a lot to me.”

Hernandez is the director of marketing at iSpot.tv in Seattle, Washington, a real-time television advertising analytics company that gives its customers data and performance insights that focuses on attention and conversion analytics.  Her role focuses on marketing strategy, as well as analytics, lead and demand generation and digital marketing efforts.

Basing her life upon self-set goals, she has always been a go-getter. Hernandez started college at the age of 16 and by 21, she had two bachelor’s degrees—one in studio art and the other in public relations.

“Every year I ask myself what I want to accomplish professionally,” said Hernandez. “I am very competitive with myself. I’m always trying to be better than I was yesterday.”

Starting her career in visual arts, Hernandez wanted a job where she could still be creative within the business-world. She says marketing allows her to fulfill her creative needs while contributing to the revenue goals of her clients.

Hernandez credits the Integrated Marketing Communications program at the WVU Reed College of Media with teaching her how to take a step back and focus on the bigger picture.

“The program was such a good experience because you get to touch on many different areas,” said Hernandez. “One of the greatest things I got out of the IMC program was how to think about marketing holistically.”

Even with the career milestone of being named to Forbes 30 Under 30, Hernandez has no intention of slowing down. She is still trying to figure out her next “finish line,” but a few of her dreams include becoming a chief marketing officer for a multinational company and becoming an entrepreneur.

In the meantime, she has plenty to keep her busy. In addition to her full-time job, Hernandez is an adjunct faculty member at New York University, a digital marketing instructor at General Assembly in Seattle and a board member of MarketingEDGE, a nonprofit dedicated to advancing marketing best practices in classrooms and preparing students for successful careers. 

View Hernandez’s profile on Forbes, visit http://www.forbes.com/profile/leyda-hernandez/.