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WVU and Marshall host INTEGRATE West Virginia

 On June 2-3, West Virginia University’s Reed College of Media and Marshall University’s W. Page Pitt School of Journalism and Mass Communications partnered to present INTEGRATE West Virginia, a two-day conference for marketing communications students and professionals.

The conference was held at Marshall University's Visual Arts Center in downtown Huntington and featured networking opportunities, general sessions, breakout session and a keynote dinner featuring award-winning advertising executive Andy Azula. Conference attendees learned valuable techniques and strategies they can apply immediately to jobs in the marketing communications industry. 

Azula, executive creative director of The Martin Agency, is best known for developing and starring in UPS’s Whiteboard campaign. During his career, Azula has won several major awards including Cannes, Communication Arts, The One Show and Clios. In addition, he has served on the board of The One Club and worked with numerous clients such as BMW, Nikon, Miller, Timex, HP and Microsoft.

During his keynote presentation, Azula shared “life lessons from an advertising executive” and discussed best practices for rebranding products, services, brands and categories.

Additional speakers at INTEGRATE West Virginia included Scott Cuppari, global director of marketing at Coca-Cola Freestyle; Tony Dobies, social media director at West Virginia University; Jonathan Lorenzini, brand insights and measurement lead at Google; Bill Oechsler, chief marketing officer at Furniture Row Companies; Steve Radick, VP, director of public relations and content integration at BRUNNER; Jennifer Sangid, head of client solutions - USA & CA at Teads.tv; Lauren Tilstra, senior executive communications manager at Verizon; Amanda Todorovich, director, content marketing at the Cleveland Clinic; Joseph Jaffe, CEO and co-founder, Evol8tion; Karen Smith, managing director, Highwire Marketing Consultants, LLC and Kristi Hansen Onkka, founder of healthiAR. 

Learn more about INTEGRATE West Virginia.

Save the date for INTEGRATE Houston on Oct. 19-21. Stay tuned for more information about the event.