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Advice for
New Students

IMC Graduate, Amanda Beck, is a Marketing Communications Manager for the Texas Association of School Boards. Listen to her insightful tips and advice for succeeding in an online graduate program.

Marketing Communications Today

Marketing Communications Today Podcast

Listen LIVE on Thursdays at 3:30 EST to the syndicated show at the intersection of data-driven decision making and marketing practice.

Listen to the Podcast

What are new graduates saying about IMC?

What advice do alumni have for me as I embark on this journey? What were some favorite memories about the IMC experience? Recent IMC graduates have answers.

Read Student & Alumni Stories
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Late Spring and Summer Dates

If your master's degree is one of your 2019 resolutions, start working on your grad school application! Late Spring starts on March 4th and Summer begins on May 13th.

 Apply Today

29

Electives to choose from

11

Classes to graduate

20

Students per course

Register for a free Information Session!

Learn about the IMC graduate program during a live,
one-hour online information session or at an in-person information session on campus.
Register Now

Upcoming sessions: 

  • Thursday, January 17 at 7 p.m. ET (online)
  • Thursday, February 7 at 12 p.m. ET (online)
  • Thursday, February 21 at 6 p.m. ET (in-person)

Upon successful completion of the IMC curriculum, students will be able to:

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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

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Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.

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Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

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Recognize the roles and implications of law and ethics in marketing communications.

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Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.

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