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Social Planning

IMC adjunct instructor Keith Quesenberry shares his insights into what you need to know about creating a social media measurement plan. 
Create a Measurement Plan    


The New IMC

Tuition rates just dropped, fewer required courses means you can finish in 1.5 years, and now you can specialize in topics like Creative Strategy, PR Leadership, Digital and Social Media, etc.

Tuition Curriculum Specializations
Upcoming Podcast

Marketing Communications Today Podcast

Listen LIVE on Thursdays at 1:00 EST to the syndicated show at the intersection of data-driven decision making and marketing practice.

Listen to the Podcast
Apply for Fall 2019

Apply for Fall 2019

The Early Fall 2019 term begins on August 21st. Start pulling together letters of recommendation and writing a personal statement so you can submit your application by the August 1st deadline.



Electives to choose from


Classes to graduate


Students per course

Learn about our free Information Sessions!

Attend a live, one-hour information session. Learn about our curriculum, admissions criteria, eCampus, and more! Log into our online sessions or register for an upcoming in-person session.
Attend an Info Session

Upcoming sessions: 

  • Wednesday, July 24 at 7 p.m. ET (online)
  • Wednesday, July 31 at 12 p.m. ET (online)
  • Thursday, August 8 at 12 p.m. ET (online)
  • Wednesday, August 14 at 12 p.m. ET (online)
  • Wednesday, August 21 at 7 p.m. ET (online)
  • Wednesday, August 28 at 12 p.m. ET (online)

Upon successful completion of the IMC curriculum, students will be able to:

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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

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Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.

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Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

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Recognize the roles and implications of law and ethics in marketing communications.

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Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.

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Become a Mountaineer.

Your first step to becoming a Mountaineer is applying for admission. Apply online today.