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Entirely 
online

Our M.S. in Integrated Marketing Communications is entirely online, customizable, and taught by industry professionals who prepare you to adapt with the industry. Our renewed program offers seven new areas of emphasis to specialize your degree in areas like creative strategy, digital and social media, and PR. 
Specializations         Curriculum         Tuition

New IMC

The New IMC

Tuition rates just dropped, fewer required courses means you can finish in 1.5 years, and now you can specialize in topics like Creative Strategy, PR Leadership, Digital and Social Media, etc.

Tuition Curriculum Specializations
Upcoming Podcast

Marketing Communications Today Podcast

Listen LIVE on Thursdays at 1:00 EST to the syndicated show at the intersection of data-driven decision making and marketing practice.

Listen to the Podcast
Integrate 2019

Integrate 2020: May 28 - 30

Integrate is the region's best conference for marketing communications professionals. Experts in PR, data, healthcare, creative, digital and social media will converge in Morgantown for Integrate 2020!

Save the Date

29

Electives to choose from

10

Classes to graduate

20

Students per course

Learn about our free Information Sessions!

Attend a live, one-hour information session. Learn about our curriculum, admissions criteria, eCampus, and more! Log into our online sessions or register for an upcoming in-person session.
Attend an Info Session

Upcoming sessions: 

  • Wednesday, August 28 at 12 p.m. ET (online)
  • Thursday, September 12 at 3 p.m. ET (online)
  • Wednesday, September 18 at 9 a.m. ET (online)
  • Thursday, September 26 at 6 p.m. ET (in person)
  • Wednesday, October 2 at 12 p.m. ET (online)

Upon successful completion of the IMC curriculum, students will be able to:

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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

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Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.

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Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

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Recognize the roles and implications of law and ethics in marketing communications.

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Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.

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Become a Mountaineer.

Your first step to becoming a Mountaineer is applying for admission. Apply online today.