Our M.S. in Integrated Marketing Communications is entirely online, customizable,
and taught by industry professionals who prepare you to adapt with the industry.
Our renewed program offers seven new areas of emphasis to specialize your degree
in areas like creative strategy, digital and social media, and PR.
Specializations Curriculum Tuition
Listen LIVE on Thursdays at 1:00 EST to the syndicated show at the intersection of data-driven decision making and marketing practice.Listen to the Podcast
Integrate is the region's best conference for marketing communications professionals. Experts in PR, data, healthcare, creative, digital and social media will converge in Morgantown for Integrate 2020!Save the Date
Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.
Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.
Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.
Recognize the roles and implications of law and ethics in marketing communications.
Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.
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