IMC Graduate, Amanda Beck, is a Marketing Communications Manager for the Texas Association of School Boards. Listen to her insightful tips and advice for succeeding in an online graduate program.
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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.
Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.
Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.
Recognize the roles and implications of law and ethics in marketing communications.
Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.
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