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WHY WVU IMC

Why WVU IMC

We were the first online IMC master’s program in the country, and we’re good at it. Since its creation in 2003, we’ve been honing our program to respond not only to student needs, but to the market.

Completely online. Completely flexible.

You need 10 courses (that’s 30 credits) to earn your Master of Science in IMC. But, how, where and when you do it is completely up to you. There are zero in-person commitments. Schedule multiple courses at a time to finish quickly or spread them out to balance school with work and family. Need to take a semester off for a big work project or a new baby? No problem!

Customizable.

There are more than 25 electives to choose from. What’s your passion? What do you need to fill a void at your company? Be the expert in digital and social media, or creativity, or healthcare. Take courses in diversity, sports marketing or entrepreneurship. The options are extensive and constantly expanding.

Practitioner faculty.

Our faculty are the best in the industry. They are professionals from the nation’s capital, the Big Apple and Silicon Valley. They are practicing what they preach every day and bringing the IMC world into your virtual classroom. They’re more than instructors – they’re mentors and they’re well-connected.

Unbeatable Value.

At WVU, you get a lot of bang for your buck - a world-class program taught by leading experts. Tuition is the same regardless of where you live, and the flexible programming allows you to take courses at a pace your budget can handle. As with any investment, the question is "What's the return?" In a recent survey of our graduates, 41% have received more than 25% salary increases since earning their IMC degrees. Now that's ROI.


The IMC program is accredited by the Higher Learning Commission. The CIP Code is 09.0999.