Why WVU IMC
We were the first online IMC master’s program in the country, and
we’re good at it. Since its creation in 2003, we’ve been honing our program
to respond not only to student needs, but to the market. Do your research –
if you don’t find WVU's IMC program listed among the best in the country, we’d be surprised.
Completely online. Completely flexible.
You need 10 courses (that’s 30 credits) to earn your Master of Science in
IMC. But, how, where and when you do it is completely up to you. There are
zero in-person commitments. Schedule multiple courses at a time to finish quickly
or spread them out to balance school with work and family. Need to take a semester
off for a big work project or a new baby? No problem!
There are more than 25 electives to choose from. What’s your passion? What
do you need to fill a void at your company? Be the expert in digital and social
media, or creativity, or healthcare. Take courses in diversity, sports marketing
or entrepreneurship. The options are extensive and constantly expanding.
Let’s not beat around the bush – our faculty are the best in the industry.
They are professionals from the nation’s capital, the Big Apple and Silicon
Valley. They are practicing what they preach every day and bringing the IMC
world into your virtual classroom. They’re more than instructors – they’re
mentors and they’re well-connected.
Speaking of well-connected, our 1,500+ alumni, current students and faculty hold elite positions at companies
all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow
alumni and soon-to-be alumni, so the support system starts on day-one and continues as
long as you let it.
Meet the aforementioned faculty and alumni at Integrate, an annual conference
that brings people from all over the country together to hash out what’s happening
in this crazy discipline of marketing communications. We also bring Integrate
to you with small traveling conferences that have landed in Chicago, Washington,
D.C., Houston and New York.
At WVU, you get a lot of bang for your buck. Tuition is the same regardless
of where you live, and because of the flexible programming, you can spread courses
out to pay small amounts as you go. And, in the end, it's all worth it. In
a recent survey of our graduates, 41% have received more than 25% salary
increases since earning their IMC degrees.
We're an R1 research institution, a member of the Big 12 Conference and West
Virginia's land-grant institution. We have a "Go First" mentality with a heavy
focus on innovative learning and technologies. We balance that with a mission
to provide access to quality education for all. And, for you sports fanatics,
a competitive spirit that brings hoards of fans out to football and basketball
games all over the country.
The IMC program is accredited by the
Higher Learning Commission. The
CIP Code is 09.0999.