Skip to main content

WHY WVU IMC

Why WVU IMC

  1. Reputation.
    We were the first online IMC master’s program in the country, and we’re good at it. Since its creation in 2003, we’ve been honing our program to respond not only to student needs, but to the market. Do your research – if you don’t find WVU's IMC program listed among the best in the country, we’d be surprised.
  2. Completely online. Completely flexible.
    You need 11 courses (that’s 33 credits) to earn your Master of Science in IMC. But, how, where and when you do it is completely up to you. There are zero in-person commitments. Schedule multiple courses at a time to finish quickly or spread them out to balance school with work and family. Need to take a semester off for a big work project or a new baby? No problem!
  3. Customizable.
    There are more than 25 electives to choose from. What’s your passion? What do you need to fill a void at your company? Be the expert in digital and social media, or creativity, or healthcare. Take courses in diversity, sports marketing or entrepreneurship. The options are extensive and constantly expanding.
  4. Practitioner faculty.
    Let’s not beat around the bush – our faculty are the best in the industry. They are professionals from the nation’s capital, the Big Apple and Silicon Valley. They are practicing what they preach every day and bringing the IMC world into your virtual classroom. They’re more than instructors – they’re mentors and they’re well-connected.
  5. The network.
    Speaking of well-connected, our 1,500+ alumni, current students and faculty hold elite positions at companies all over the world. We have a saying, “Once a Mountaineer, Always a Mountaineer.” Mountaineers like nothing more than helping fellow alumni and soon-to-be alumni, so the support system starts on day-one and continues as long as you let it.
  6. Integrate.
    Meet the aforementioned faculty and alumni at Integrate, an annual conference that brings people from all over the country together to hash out what’s happening in this crazy discipline of marketing communications. We also bring Integrate to you with small traveling conferences that have landed in Chicago, Washington, D.C., Houston and New York.
  7. Value.
    At WVU, you get a lot of bang for your buck. Tuition is the same regardless of where you live, and because of the flexible programming, you can spread courses out to pay small amounts as you go. And, in the end, it's all worth it. In a recent survey of our graduates, 37.6% have received more than 25% salary increases  since earning their IMC degrees.
  8. It’s WVU.
    We're an R1 research institution, a member of the Big 12 Conference and West Virginia's land-grant institution. We have a "Go First" mentality with a heavy focus on innovative learning and technologies. We balance that with a mission to provide access to quality education for all. And, for you sports fanatics, a competitive spirit that brings hoards of fans out to football and basketball games all over the country.

The IMC program is accredited by the Higher Learning Commission. The CIP Code is 09.0999.

We’d love to share more! Join Enrollment Specialist, Emily Hayes for one of our upcoming information sessions to qualify for an application fee waiver.

Register for an information session