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The Integrated Marketing Communications (IMC) program in the WVU Reed College of Media is a nationally-recognized, 33-credit, fully-online graduate program.

With more than 20 electives courses from which to choose, students are able to take control of their graduate experiences—allowing them to accomplish specific personal and professional goals. Available elective courses are constantly changing to meet the needs and mirror the trends of the industry.

The program is offered completely online with no residency requirement, allowing students to earn a master's degree or  certificate while also balancing work and family. All IMC courses are 8-weeks in length and 100% asynchronous, allowing students to participate at anytime and from anywhere in the world.

Our engaging instructors, who are recognized leaders in the marketing communications industry, teach the program’s curriculum with a "learn it today, apply it tomorrow" mindset.

The IMC program is accredited by the Higher Learning Commission. The CIP Code is 09.0999.

Request Information about the WVU IMC program

We’d love to share more! Join Enrollment Specialist, Emily Hayes for one of our upcoming online information sessions to qualify for an application fee waiver.