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What Is IMC?

"Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, persuasive, and reinforcing brand messaging." - WVU IMC

A Guide to Integrated Marketing Communications


The reputation of West Virginia University’s M.S. in IMC program is beyond compare. In fact, 87.5% of our graduates believe that earning their degree at WVU has led to better positions and/or promotions. This completely online, flexible program allows you to customize your education by allowing you to choose from over 25 elective courses. We are ready to help you achieve your career goals.

            Learn more about the WVU IMC program

IMC is a powerful approach because it allows us to reach the consumer with the right message, at the right time, via their preferred media/messaging channels. If you look around, you’ll see evidence everywhere as to why IMC is relevant.