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Admissions

Admissions

Application Tips
M.S. App Criteria
Grad Certificate App Criteria

The IMC program at WVU Reed College of Media attracts a variety of applicants, from seasoned professionals to those just starting their career in the marketing communications field. While our program is offered entirely online, the total number of available seats for each entry term is limited to keep class sizes small and enable one-on-one interaction between students and instructors. Admission to the IMC program is competitive and depends on a variety of factors, including undergraduate academic performance, years of relevant experience, references and a personal statement.


Master's Degree Application Criteria

To apply to the Integrated Marketing Communications (IMC) program at WVU Reed College of Media, use the Online WVU Graduate Application for Admission.

  1. The Online WVU Graduate Application for Admission
    Designate your Admission Type and Intended Program as “Masters” and “Integrated Marketing Communications (4932).” The primary delivery location/method is ONLINE. You may declare an Area of Emphasis (optional) if you would like to specialize.
  2. $60.00 nonrefundable application fee (may be waived by attending an information session).
  3. Personal Statement
    Please detail in 300-500 words your interest in the IMC program, making sure to describe why attending the IMC program will support your career objectives.
  4. Résumé
  5. Official Academic Transcripts
    Official academic transcripts should be sent, via postal mail or electronic delivery, directly to:
    WVU Office of Graduate Admissions
    One Waterfront Place
    PO Box 6510
    Morgantown, WV 26506-6510
    Email: GraduateAdmissions@mail.wvu.edu
    Phone: 304-293-2121
  6. TOEFL or IELTS Scores (international students only)
    West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent.
    Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission.
    • TOEFL Internet-Based = 79
    • TOEFL Computer-Based = 213
    • TOEFL Paper-Based = 550
    • IELTS = 6.5
  7. Letters of Recommendation (Optional) Letters of recommendation are preferred to be submitted as a part of the Online WVU Graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  8. GRE or GMAT Scores (Optional)
    The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.

Apply Now

Graduate Certificate Application Criteria

To apply to the Integrated Marketing Communications (IMC) certificate program at the WVU Reed College of Media, use the Online WVU Graduate Application for Admission .

  1. The Online WVU Graduate Application for Admission
    Designate your Admission Type as Graduate Certificate. Under Intended Program, you may select Integrated Marketing Communications (CG13), Creative Strategy (CG48), Data Marketing Communications (CG49), Digital and Social Media (CG50), Healthcare Communication (CG51), Higher Education Marketing (CG52), or Public Relations Leadership (CG53). T he primary delivery location/method is ONLINE.
  2. $60.00 non-refundable application fee (may be waived by attending an information session).
  3. Personal Statement
    Please detail in 300-500 words your interest in the IMC program, making sure to describe why attending the IMC program will support your career objectives.
  4. Résumé
  5. Official Academic Transcripts Official academic transcripts should be sent, via postal mail or electronic delivery, directly to:

    WVU Office of Graduate Admissions
    One Waterfront Place
    PO Box 6510
    Morgantown, WV 26506-6510
    Email: GraduateAdmissions@mail.wvu.edu
    Phone: 304-293-2121

  6. TOEFL or IELTS Scores (international students only) West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent.

    Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission.

    • TOEFL Internet-Based = 79
    • TOEFL Computer-Based = 213
    • TOEFL Paper-Based = 550
    • IELTS = 6.5
  7. Letters of Recommendation (Optional)
    Letters of recommendation are preferred to be submitted as a part of the Online WVU Graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  8. GRE or GMAT Scores (Optional)
    The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.

  9. Apply Now

    Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or 304-293-6278.