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The IMC program at WVU Reed College of Media attracts a variety of applicants, from seasoned professionals to those just starting their career in the marketing communications field. While our program is offered entirely online, the total number of available seats for each entry term is limited to keep class sizes small and enable plenty of one-on-one interaction with professors. Admission to the IMC program is competitive and depends on a variety of factors, including undergraduate academic performance, GRE or GMAT scores (which may be waived if you meet certain professional or educational conditions), years of relevant experience, references and a personal statement. 

Please submit your information to our  Review Dropbox  to have your credentials evaluated for the GRE/GMAT waiver and to receive more information about the program.

Review the application requirements for our two graduate-level tracks within the WVU IMC program:

Master of Science in Integrated Marketing Communications (IMC)
Graduate Certificate in Integrated Marketing Communications (IMC)
    Visit WVU Grad Admissions
      Attend an Online Information Session 

      Application Deadlines

      Admission to the IMC program occurs three times per year —in the Early Fall, Early Spring and Summer terms.  

      Upcoming WVU IMC Admission Term Start Dates:

      • Early Fall 2017 - August 16
      • Early Spring 2018 - January 8

      The IMC program does operate on a rolling admissions basis and qualified applicants may be accepted earlier than the early/priority acceptance notification date. There may be several weeks between the day you submit your application and when you receive an admissions decision from the IMC program. All applicants will be notified of the committee’s decision whether accepted or rejected; however, the timing can vary depending on when the complete application is received. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration. 

      Application Submission Deadlines

      Applying before the deadline gives applicants the optimal amount of time to explore and receive financial aid, order books and plan their course of study. Complete applications must be received by the following deadlines to receive full consideration for admission:

      Term Early/Priority Admission Applications Accepted Until
      Early Fall (August) May 15 August 1
      Early Spring (January) October 1 December 1
      Summer (May)* April 15
      May 1

      Applications will be processed after the deadline until an incoming class is full. Once all available seats have been filled, qualified applicants will be deferred to the next incoming term.

      Acceptance Notification

      If application materials are received by the corresponding application deadline, students selected for admission to the IMC program will be notified of acceptance as follows:

      Term Admission Notification
      Early Fall (August) Within five (5) business days of completed application and transcript receipt.
      Early Spring (January) Within five (5) business days of completed application and transcript receipt.
      Summer (May) Within five (5) business days of completed application and transcript receipt.

      Apply Now


      Contact Enrollment Specialist, Melanie Pitschke at or                 304-293-5685.