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Meet Emily Hayes, IMC Enrollment Specialist

The IMC program at WVU Reed College of Media attracts a variety of applicants, from seasoned professionals to those just starting their career in the marketing communications field. While our program is offered entirely online, the total number of available seats for each entry term is limited to keep class sizes small and enable one-on-one interaction between students and instructors. Admission to the IMC program is competitive and depends on a variety of factors, including undergraduate academic performance, years of relevant experience, references and a personal statement.

Please submit your information to our Review Dropbox to have your credentials evaluated for the application fee waiver.

Review the application requirements for our two graduate-level tracks within the WVU IMC program:

Application Deadlines

Admission to the IMC program occurs five times per year —in the Early Fall (August), Late Fall (October), Early Spring (January), Late Spring (March) and Summer (May).  

Upcoming WVU IMC Admission Term Start Dates:

  • Early Fall 2018 - August 15
  • Late Fall 2018 - October 8
  • Early Spring 2019 - January 7
  • Late Spring 2019 - February 28

The IMC program does operate on a rolling admissions basis and qualified applicants may be accepted earlier than the early/priority acceptance notification date. There may be several weeks between the day you submit your application and when you receive an admissions decision from the IMC program. All applicants will be notified of the committee’s decision whether accepted or rejected; however, the timing can vary depending on when the complete application is received. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.


Once accepted to the program, a student may have an obstacle arise that prevents them from starting courses in their intended term. For these rare situations, students may choose to defer to a later term by completing the Deferment Form . Students who choose to defer may do so for one term from their intended start date. If a student wishes to defer their enrollment more than one term, the student must contact Enrollment Specialist Emily Hayes at for further guidance.  

Application Submission Deadlines

Applying by the Early/Priority Admission deadline gives applicants the optimal amount of time to explore financial aid and scholarship options, complete orientation, order books and work with program advisors to plan their course of study.

Complete applications must be received by the following deadlines to receive full consideration for admission:

Term Early/Priority Admission Admission Deadline
Early Fall (August) May 15
August 1
Late Fall (October)  August 1
September 15
Early Spring (January)   October 1
December 1
Late Spring (Feb/March)
December 15
February 1
Summer (May) April 15 May 1

Applications will be processed after the Admission Deadline until an incoming class is full. Once all available seats have been filled, qualified applicants will be deferred to the next incoming term.

Acceptance Notification

If application materials are received by the corresponding application deadline, students selected for admission to the IMC program will be notified of acceptance within five (5) business days of completed application and transcript receipt.

Apply Now


Contact Enrollment Specialist, Emily Hayes at or 304-293-6278.