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Master's Degree Admission

Application Criteria

To apply to the Integrated Marketing Communications (IMC) program at WVU Reed College of Media, use the  Online WVU Graduate Application for Admission  

1. The  Online WVU Graduate Application for Admission 
Designate your Admission Type and Intended Program as “Masters” and “Integrated Marketing Communications (4932).”  The primary delivery location/method is ONLINE.

2.  $60.00 non-refundable application fee

3. Personal statement 
Please detail in 300-500 words your interest in the IMC program, making sure to describe why attending the IMC program will support your career objectives. 

4. Résumé 

5. GRE or GMAT Scores 
The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.

The GRE/GMAT admission requirement may be waived if you meet one or more of the following qualifications:

  • Cumulative undergraduate GPA of 3.3 or higher; or 
  • Six or more years of marketing-related work experience; or 
  • Earned a master’s degree or higher.

Please submit your information to our  Review Dropbox to have your credentials evaluated for the GRE/GMAT waiver.

6. Official Academic Transcripts 
A bachelor’s degree from an accredited university is required, prior to the start of the first WVU IMC online course.

Official academic transcripts should be sent, via mail or email, to: 
WVU Office of Graduate Admissions 
One Waterfront Place 
PO Box 6510 
Morgantown, WV 26506-6510 
Phone: 304-293-2121 

7. TOEFL or IELTS Scores (international students only) 
West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent.

Generally applicants whose first language is not English must submit adequate (  TOEFL) or (  IELTS) results before an application can be considered for admission to the WVU:

  • TOEFL Internet-Based = 79 
  • TOEFL Computer-Based = 213 
  • TOEFL Paper-Based = 550 
  • IELTS = 6.5 

8. Letters of Recommendation (Optional) 
Letters of recommendation are preferred to be submitted as a part of the Online WVU Graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.

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