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Areas of Emphasis

Further specialize your Integrated Marketing Communications master's degree with an Area of Emphasis. Specializations broaden your knowledge base, making you more competitive in the job market. WVU's IMC program offers areas of emphasis in:

Please direct any questions or concerns about the IMC/Management AOEs to Chad Mezera, Assistant Dean of Online Programs for the WVU Reed College of Media, at  


The Area of Emphasis in Integrated Marketing Communications is intended to prepare MBA students to develop the skills required to manage integrated marketing communications campaigns for their firms. Students will be exposed to coursework in integrated marketing communications, audience insight, brand equity management and emerging media.

Course Requirements

In order to satisfy the requirements of the Area of Emphasis, a student must complete the four required courses listed below. Note that a cumulative GPA of 3.0 is required for graduation from the Online Hybrid MBA program. The courses and grades from the Area of Emphasis will be counted towards a student’s cumulative GPA (a C- or better is required in courses, with an overall cumulative GPA of 3.0) in the MBA program.

Total Hours: 12 Credits

Online Hybrid MBA students who elect to enroll in this Area of Emphasis will be required to complete IMC 610 before moving on to the other courses in the Area of Emphasis.

MBA students who declare this Area of Emphasis are expected to take IMC AOE courses during their second summer in the program as elective courses. The addition of this AOE by an MBA student will add two courses to their plan of study and increase the total credit hours required to earn their MBA to 54 credits and may extend their graduation based on the schedule of IMC courses and their remaining MBA coursework. MBA students interested in applying for the AOE in IMC are encouraged to do so early in their MBA studies.