The Creative Strategy specialization prepares students for careers that focus on the creative aspects of integrated marketing communications planning and execution. Whether you love content creation, visual art or both, the Creative Strategy specialization helps you develop the skills needed to deliver great content to a variety of consumers.
The Data Marketing Communications specialization is perfect for students who want to use available data as part of a greater integrated marketing communications strategy. You will use a data-driven approach to bridge the gap between communicators and data scientists and you'll be equipped to implement and refine strategic marketing communications activities.
The Digital and Social Media specialization gives IMC students the tools they need for future careers using digital and social media as part of a greater integrated marketing communications strategy. From social media best practices to search engine optimization, from web metrics to developing a broader digital ad strategy, this AOE equips students with the skills needed to thrive as digital and social media specialists.
The Healthcare specialization prepares IMC students for data-minded careers within the healthcare industry. An ever-changing and competitive industry, the healthcare field needs effective communicators to develop healthcare communication campaigns using integrated marketing strategies.
The Higher Education specialization prepares IMC students to pursue careers utilizing integrated marketing communications strategies for student recruitment and institutional branding initiatives. This specialization equips students with the skills and knowledge needed to develop strong integrated marketing communications campaigns that are rooted in data and analysis.
The Management specialization equips IMC students with the leadership and management skills needed to thrive in traditional business administration settings. An alternative to the traditional MBA, students who pursue the AOE in Management are prepared to motivate and support an organization's workforce with data-driven management strategies.
The Public Relations Leadership specialization teaches the skills that IMC graduate students need in order to lead a company's public relations department or to run their own PR firm. Students are exposed to coursework that provides practical knowledge, data-minded analysis and hands-on experience in both client- and agency-related public relations.