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PR Concepts & Strategy

IMC 618

Course Description

Examines the various functions of public relations in IMC, its impact on key publics and its role in society. Covers the field’s evolution, the responsibilities of PR practitioners, law and ethics and emerging trends/strategies.

Course Learning Outcomes

Upon successful completion of IMC 618, students will be able to:


Topics in this course may include:
The Basics of Public Relations
Using Research Methods for Effective Communication
The Publics of Public Relation
Public Relations Strategies, Tactics Scheduling & Budgeting
PR Measurement & Evaluation
Crisis Communication
Final PR Plan Due/Reflections
Wrap-up Week

This information was taken directly from the syllabus of this IMC course. While it is our intent to supply students with an accurate overview of the class, please note that the information was used in a previous session and, thus, is subject to change without notice.