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Curriculum

IMC 693B

Diversity and Inclusion in IMC

Course Description

This course will focus on the practical application of the varying notions of diversity and inclusion and their impact on marketing and communications brand strategy to diverse consumers and audiences. The concept of culture will be dissected as it relates to cohort comprehension and acceptance or rejection of companies or brands. The role of ethics and corporate social responsibility in diversity/multicultural marketing and communications will also be explored.

Course Learning Outcomes

Upon successful completion of IMC 693B, students will be able to:

Topics

Week Topic
1 Class Overview – Defining Diversity and Inclusion, and Understanding the Business Case
2 The Influence of Culture on Marketing and Communications To Multicultural Consumers
3 Millennials and The Impact of Social Media on the Discussion of Diversity and Inclusion and Brands
4 Marketing to and Communicating with an African-American Audience
5 Marketing to and Communicating with a Hispanic Audience
6 Marketing to and Communicating with an LGBTQ Audience
7 When Companies Get it Wrong; The Role of Ethics and Corporate Social Responsibility
8 Wrap-Up

This information was taken directly from the syllabus of this IMC course. While it is our intent to supply students with an accurate overview of the class, please note that the information was used in a previous session and, thus, is subject to change without notice.