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Hugo Pérez


Crafting Happily Every Afters

A presentation by Hugo Pérez at INTEGRATE Chicago

INTEGRATE Chicago - Hugo Pérez from IMCWVU

About Hugo Pérez:

For the last two decades, Hugo has dedicated himself to being a great storyteller, finding the compelling thread in brand stories that makes consumer connections come to life. In his role with Zeno Group, as EVP, Global Head of Content and Innovation, and head of the in-house content development team – The Content Factory, Hugo leads the development of groundbreaking content strategies that lead to sustained engagement, authentic connections, and increased brand recommendations.

Hugo’s extensive client-side experience and his unique points of view and creative skills are used to create content that impacts all types of audiences and wide range of clients including the Taco Bell, Starbucks, Starz Network, MTV, Mars, Inc., Frito-Lay, and AT&T. Hugo has forged a unique path as a professional storyteller across the U.S. and around the world. His extensive expertise as a Hispanic marketer has also positioned him as a respected voice within this hugely important segment.

His campaigns have been awarded Peabody, Beacon, Sabre, and Silver Anvil awards, and been featured on Facebook Studios. As a former journalist (NBC Network News, MSNBC,, CBS News), he’s also the recipient of an Emmy Award.

Hugo is also an independent filmmaker. Alongside his producing partners, he has delivered three award-winning short films: Grande Drip, a romantic drama featuring Hollywood legend Gary Marshall, Knight to D7, a powerful drama starring Emmy-Award winners Hector Elizondo and Jackée, and Drink, a thriller in the vein of Psycho and the Twilight Zone. His films have been honored as official selections at dozens of film festivals, winning numerous awards.

Hugo has travelled and worked extensively around the world. He was born in Puerto Rico, raised in Chicago, and lived in the iconic cities of Philadelphia, PA, Washington, D.C., and London, England. He earned his graduate degree at Northwestern University.