"Loyalty" Redefined in the Mobile Age
A presentation by Scott Cuppari at INTEGRATE West Virginia
About Scott Cuppari
Scott Cuppari is the Global Marketing Director for Coca-Cola Freestyle at Coca-Cola Company’s Atlanta headquarters. Scott leads consumer marketing for Coca-Cola Freestyle and specializes in all things digital, social, mobile, web, and gaming. Scott advises global markets and Coke customers on how to use social media and digital platforms to build relationships and deliver consumer value via technology. Prior to joining the Coca-Cola Freestyle team in 2011, he spent 15 years in media and interactive working on some of the biggest brands and sports & entertainment properties. Scott holds a Master’s Degree in Integrated Marketing Communications from WVU.