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Kelsey Robertson


IMC 636 Capstone Project

Completion Date – Fall 2016

Client – Burt's Bees

Residence – Augusta, GA

Previous Degrees – Bachelor of Science in Graphic Communications Management with a Minor in Marketing from Georgia Southern University

Misc. Facts – My love for graphic design lead me to learn that I also love the world of marketing. I am a Zumba Instructor. I never get tired of traveling. I love baking and decorating cakes along with miscellaneous crafts.

Capstone Experience – Capstone gives us the opportunity to take everything we have learned and bring it all together into this magnificent project that you will be so proud and grateful for in the end, even if you feel discouraged along the way. It is crazy how much you actually learn during this coursework and bringing it all together helps you realize it.

Executive Summaryrobertson-exec

IMC Plan Highlights